Get the complete picture of U.S. household finance with insights to understand the major struggles of certain consumer groups and how advice can address their personal adversities. This report covers employment, saving and investing accounts, and housing (as an expense and an asset, broken down by region). Also covered are second-earner income, credit card debt, student loans, and many other income and expense categories by lifestage and asset level.

• Gig workers represent nearly a third of U.S. households, and they are receptive to advice and need more help than non-giggers.

• Older workers ages 53 to 64 struggle with work volatility which affects their ability to earn and save.

• Housing takes the biggest bite from the household budget, consuming over half the monthly spend for consumers in metro areas like Philadelphia and Phoenix.

• Develop programs that address the specific needs of diverse groups from second-income earners to gig workers to older workers who grapple with career volatility. 

• Reinvigorate marketing of taxable brokerage accounts as viable saving vehicles.

• Improve advice capabilities on debt. 

• Incorporate real estate into financial planning advice and reflect regional differences.

The Hearts & Wallets Investor Quantitative™ Database (IQDB) is the comprehensive resource for understanding and analyzing behaviors and attitudes of retail savers and investors. With over 1,600 fields and derived variables, the breadth and depth of topics covered is designed with decades of hands-on experience in the marketing, product, service and research functions it serves. The database covers consumers of all age and wealth segments, with over 5,000 annual responses to an online survey fielded mid-year since 2010. The large sample size of over 45,000 U.S. households permits sizing and profiling of virtually any demographic, behavioral or attitudinal definition for consumer groups. Its national weighting methodology allows for comparisons across years and customer/shareholder bases of leading firms.