Ayo Mseka, Mar 3, 2025

Does your investor client know how much they pay in fees?

In a recent survey on investor fees by Hearts & Wallets, customers reported that they are paying for nearly half of their primary and secondary saving and investing relationships, but four out of ten don’t know how they pay in at least some of their paid relationships.
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Feb 17, 2025

What Customers Want And The Firms Customers Love

A new report by Hearts & Wallets examines the importance of consumer wants, customer satisfaction and customer-reported pricing.
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Gregg Greenberg, Feb 13, 2025

Proactivity is key to client satisfaction, and it's lagging, survey says

Financial advisory clients increasingly want “proactivity,” according to a new study. In other words, they want their wealth managers to anticipate their needs in advance....
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Jack Sharry, Feb 4, 2025

Friend Or Foe? No One Cares Anymore

Competitive pressures are intense. A recent market intelligence report from Hearts & Wallets found that U.S. households cut the number of retail financial services firms they use for the first time since 2013....
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Jan 20, 2025

Americans Cut Financial Firms Used; Average Share Of Wallet Increases

U.S. households cut their number of financial services firms for the first time since 2013 with consolidation highest among wealthier households, according to new Hearts & Wallets research of nearly 6,000 U.S. households.
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Leo Almazora, Jan 16, 2025

Financial firms' war for wallet share intensifies with households cutting ties

As everyday Americans reduce their savings and investing relationships for the first time in over a decade, financial firms must work harder to maintain loyalty and trust among their customers....
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Griffin Kelly, Jan 2, 2025

Financial Advisors’ Delicate Dance to Court Retail Investors

“We can’t be cobblers, making bespoke shoes for everybody,” said Laura Varas, Hearts & Wallets CEO. “You’ve got to have some service models where you can say: This is the price for this amount of advice.”....
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Ayo Mseka, Dec 27, 2024

Americans’ saving, investment product savvy improves, study finds

American consumers are more knowledgeable about their saving and investment products than at any other time in the past decade, according to a new market intelligence report by Hearts & Wallets....
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Ayo Mseka, Dec 20, 2024

How is consumers’ investing confidence impacting the need for advisors?

Consumer feelings of being experienced in investing are at their highest peak since 2010, even as long-term warming trends in receptivity toward paying for advice are seen....
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Diego Perez Morales, Dec 18, 2024

Rethinking Retirement

In a landscape where financial confidence is on the rise, nearly half of U.S. households, about 48%, express disagreement with the notion that their employer should be responsible for their retirement.
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Daniel Gil, Dec 10, 2024

Vanguard Hires Ex-Fidelity Exec to Launch Advice Unit

Some 40 million U.S. households in 2024 saw value in paying for professional advice, up by 8 million in 2020, driven by those with more than $1 million in investable assets, Varas wrote, citing Hearts & Wallets data....
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Fred Barstein, Dec 5, 2024

Hearts & Wallets: Employees Taking on the Majority of Retirement Planning Responsibility

Employees perceive themselves as largely self-reliant when it comes to retirement planning....
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Sabrina Kharrazi, Dec 5, 2024

Robinhood Retirement Surpasses 1M Accounts

Though the firm has picked up new clients, many users still don't trust it and are using the platform to dabble in trading, said Laura Varas, chief executive officer of Hearts & Wallets. "That's what Robinhood needs to focus on to grow," she said....
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Emile Hallez, Nov 26, 2024

Give millennials participation trophies for effort, author says

While most, 59 percent, of baby boomers cited professional certification as being highly important in their selection of a financial professional, the same were true for just 35 percent of Gen Z investors and 47 percent of millennials, data from consumer-research firm Hearts & Wallets show....
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Andrea Miranda, Nov 22, 2024

Rethinking retirement: The evolving role of employers in U.S. financial planning

One of the key findings of the findings from the study is the increasing openness among Americans to leave their money in former retirement plans.
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Lynn Cavanaugh, Nov 21, 2024

'Employers aren’t responsible for my retirement,' say most (75%) employees

As more U.S. households gain confidence in investing, they're becoming more self-reliant in making financial decisions, according to new research from Hearts & Wallets.
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Steve Randall, Nov 14, 2024

Experienced investors make decisions alone, but they also value advisors

More American consumers are feeling knowledgeable about investing but that doesn’t mean they want to do it alone…well not entirely....
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Nov 14, 2024

U.S. Household Feelings Of Investing Experience At Highest Peak Since 2010

A new report from Hearts & Wallets reveals as perception of value in paid advice grows, financial anxiety declines; Risk tolerance also at a peak.
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Emile Hallez, Nov 1, 2024

Investors can’t tell if Fed rate cuts are a trick or treat

Political fears ahead of the election though, are pronounced, with 47 percent of people in US households citing a high (9 points on a scale of 10) concern about it, separate data from a forthcoming report by consumer research firm Hearts & Wallets show....
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Artem Milinchuk, Nov 1, 2024

The Future Of Wealth Management And The Rise Of SMAs

Moreover, from 2020-2022, SMAs experienced the most growth (9%) among the top 10 investment products, while mutual funds remained stagnant (-1%), according to the Hearts & Wallets’s Investment Products & Asset Managers 2023 report....
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Daniel Gil, Oct 29, 2024

Traditional Firms Outgun Alts Peers in Marketing Spending

"Alternative managers simply don't have the same scale to do certain things that traditional managers do from a marketing perspective," said Laura Varas, founder and chief executive officer of consumer behavior tracking firm Hearts & Wallets....
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Oct 18, 2024

Increasing Consumer Engagement With Saving & Investing Products; The Secret To Brand Awareness for Leading Asset Managers

Consumer awareness of the financial products in their portfolios is dramatically higher – going from 45% in 2013 to 86% in 2024, according to Hearts & Wallets research of nearly 6,000 U.S. households.
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Emile Hallez, Oct 16, 2024

Options, margin trading a rising source of income for online brokerages, report suggests

Across the country, an estimated 6 to 7 million households are trading on margin or using options, according to data published today by consumer research firm Hearts & Wallets....
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Ayo Mseka, Sep 19, 2024

Are consumers receptive to an in-plan, retirement-income solution?

New qualitative research from Hearts & Wallets reveals fairly positive consumer reactions to a retirement income solution offered within an employer-sponsored retirement plan, with caveats for firms planning to offer such products.
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Aug 28, 2024

Consumer Receptivity To In-Plan Retirement Income Solution

New Hearts & Wallets research provides a roadmap on what attracts investors to retirement income solutions within employer-sponsored retirement plans (ESRPs) and important barriers to adoption.
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Emile Hallez, Aug 27, 2024

Investors like annuities in 401(k)s, for other people

The financial services industry has been working for years to get annuities into retirement plans – and the good news is that people appear to like that idea....
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Alex Ortolani, Aug 27, 2024

In-Plan Annuity Providers Advised to Lean On ‘Pension Nostalgia

Responses from a select group of retirement plan participants show that in-retirement-plan annuity options may be gaining favor, with providers potentially finding traction by leaning into “pension nostalgia,” according to research released Tuesday by Hearts & Wallets LLC....
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Amanda Umpierrez, Aug 27, 2024

Consumers Show Positive Response to In-Plan Annuity Solutions

Participants are reacting positively to retirement income solutions in their workplace retirement plans, finds new research by data and benchmarking firm Hearts & Wallets....
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Ted Godbout, Aug 27, 2024

How Receptive Are Consumers to In-Plan Retirement Income Solutions?

New qualitative research finds fairly positive consumer reactions to a retirement income solution offered within an employer-sponsored retirement plan, but it also provides some caveats for firms planning to offer such products....
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Brian Ponte, Aug 22, 2024

Western Asset Probe Could Spell Trouble for Franklin

Among retail shareholders, satisfaction with investment products for Franklin Templeton is 40%, below the industry average of 45%, Varas said, contrasting Franklin's score with that of American Century....
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Daniel Gil, Aug 19, 2024

White House Push to Kill 'Doom Loops' Could Hit Fund Shops

Although proposed as a benefit for consumers, the "Time Is Money" initiative could stifle innovation to a certain degree as fund companies have looked to invest in tech capabilities for clients, instead of on client-facing personnel, such as customer service centers, according to Laura Varas, founder and chief executive officer of financial services research firm Hearts & Wallets....
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Ayo Mseka, Aug 19, 2024

Are affluent Americans prepared to pass on their wealth?

U.S. household growth will be the fastest among households age 75-plus, according to Hearts & Wallets’ survey, Portrait™ of U.S. Household Wealth 2024: Sizing the Growth Prospects for Older Households and Categories of Advice ...
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Alyson Velati, Aug 9, 2024

Retirees Should Expect to Spend $165K in Medical Costs: Fidelity

More Americans in or nearing retirement are seeking help with health insurance-related decisions, said Laura Varas, founder and chief executive officer of Hearts & Wallets....
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Amanda Umpierrez, Aug 5, 2024

Selecting Right Investments, Budgeting for Retirement Among Top Financial Tasks

The data from Hearts & Wallets found that 60% of U.S. households sought professional advice for at least one financial task in 2024.
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Natalie LIn, Aug 2, 2024

US Households Face Significant Financial Advice Gaps

Research and benchmarking firm Hearts & Wallets’ latest survey, the results of which were released Wednesday, revealed that American households have significant financial advice gaps, defined as finance-related tasks that U.S. households find very difficult and for which they have not sought help in the past 12 months....
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Josh Welsh, Aug 1, 2024

Advisors urged to “take a look at their book” to tackle advice gap

More Americans are seeking help for financial tasks, often with financial professionals, although advice gaps still exist, according to a new market sizing report from consumer research firm Hearts & Wallets....
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Aug 1, 2024

Today’s Top Advice Gaps & The Customer Loyalty Connection

A growing number of U.S. households are seeking help on financial tasks, often from financial advisors, but advice gaps still exist, according to new research of 5,846 U.S. households by Hearts & Wallets.
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Alex Ortolani, Jul 30, 2024

Workplace Advice Use Trending Up, But Age, Assets Matter

Data from Hearts & Wallets found that more middle-asset, middle-aged households are turning to the workplace for financial guidance, but how widely that spreads is an open question.
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Alyson Velati, Jul 12, 2024

Gen Xers Set to Inherit Trillions in Next Decade

Households with people between 65 and 74 control $22.4 trillion in assets, the highest amount of any age group, and much of that will be passed down to those in their 40s and 50s over the next 10 years, according to new Hearts & Wallets research.
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Jay Jumper, Jul 11, 2024

The workplace: A goldmine for advisors seeking new assets

Hearts & Wallets found that 42 percent of rollovers are staying with their employer-sponsored plan, and 18 percent are moving to the new employer’s plan – the largest percentage remaining at recordkeepers since 2010....
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Benzinga Advisor, Jul 7, 2024

Gen Z Will Have To Wait As Gen X Set To Inherit Trillions From Silent Generation

A new report from consumer research firm Hearts & Wallets reveals that Generation X stands to inherit trillions of dollars from the Silent Generation over the next 10 years, presenting significant opportunities and challenges for financial advisors....
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Amanda Umpierrez, Jul 3, 2024

Gen X to Inherit Major Wealth Transfer Over the Coming Decade

Those in Generation X are poised to receive a large chunk of the wealth transfer over the coming years, finds an analysis released today by Hearts & Wallets....
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Jul 3, 2024

Sizing U.S. Wealth: Who Has It Now; Who Will Inherit

A new report from Hearts & Wallets reveals the transfer of wealth from the silent generation to Gen X will be larger than the highly anticipated one from baby boomers to millennials in the next 10 years even though ages 65 to 74 now control $22.4 trillion, more than any other age range.
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Ted Godbout, Jul 3, 2024

Is Your Firm Prepared for the Great Wealth Transfer?

For those who dabble in both wealth management and the DC plan market, a new study previews the astonishing level of wealth that is set to be passed down in the next decade....
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Emile Hallez, Jul 3, 2024

Gen X could get trillions in inheritance over 10 years

Trillions of dollars stand to be passed via inheritance from the Silent Generation to Gen Xers over the next 10 years, and that will mean a lot of hirings and firings of financial advisors....
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Natalie Lin, Jul 3, 2024

Don’t Overlook the Silent-to-Gen X Generational Wealth Transfer

Hearts & Wallets’ findings counter the idea that the Baby Boomer-to-Millennial wealth transfer should be advisers’ focus.
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Alyson Velati, May 28, 2024

Strongly Performing Robos Are 'Modernized Mutual Funds': Analyst

"These robos can be thought of as essentially modernized mutual funds for the sake of understanding," Varas wrote.
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Brian Ponte, May 20, 2024

Smaller Accounts to Boost Direct Indexing Growth: Survey

Laura Varas thinks direct indexing is the "managed product structure of the future" but admits that adoption will be "painstakingly slow."...
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Ayo Mseka, May 17, 2024

Winning the war for the highest share of consumer wallet

Exploding consumer engagement with financial services firms is requiring competitors to fight harder for their share of consumers’ wallets, according to a new Hearts &Wallets market intelligence report....
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May 15, 2024

Financial Services Leaders In Growth And Loyalty Metrics

A new report from Hearts & Wallets reveals one in 4 (25%) of U.S. households now has 4 or more saving and investing relationships vs. 10% in 2013 with wealthier households often having even more relationships.
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Ayo Mseka, May 14, 2024

‘Chunky’ spending becoming the retirement norm

For most Americans, the right mix for retirement funding doesn’t mean million-dollar portfolios. Instead, relevant advice should include allowing for “chunky” spending, addressing the outlook for employment, avoiding unpleasant retirement surprises, and analyzing living arrangements, according to a new market intelligence report by Hearts & Wallets....
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Emile Hallez, May 9, 2024

Should you be a finfluencer?

More than half of Gen Zers and millennials rely on social media for investing information, along with nearly a third of Gen Xers, according to 2023 data from consumer research firm Hearts & Wallets....
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Kimberly Blanton, May 9, 2024

Retirement is Filled with Surprises – Good and Bad

One in four retired households, for example, agree they are “forced to live more frugally than we wanted,” and one in 10 said they’re “spending their nest egg too fast,” according to the survey, fielded in 2023 by Hearts & Wallets, which provides data to the financial industry....
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Alex Padalka, Apr 29, 2024

Advice for Clients Who Can’t Save $1M

Financial advisors may need to focus on more than just saving for retirement to truly help their clients prepare for their years after work, according to a new report....
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Rich Eisenberg, Apr 25, 2024

Retirees feel good about money and life, but worry about inflation and Social Security

Those feeling the greatest need to live more frugally, Varas said, are retirees trying to make do with less than 50% of their preretirement income. “That’s where you’re really having to cut back,” she noted.....
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Ted Godbout, Apr 25, 2024

Could Expanded Sources of ‘Retirement Income’ Unlock Trillions?

The right mix for retirement funding doesn’t necessarily mean million-dollar portfolios, but should include advice that allows “chunky spending,” addresses employment outlook, avoids unpleasant retirement surprises, and analyzes living arrangements, a new report suggests....
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Apr 25, 2024

Getting Real About Retirement

A new report from Hearts & Wallets reveals 87% experience surprises in retirement; 3 to 5 times income-to-assets ratio enough to avoid bad surprises.
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Rich Eisenberg, Apr 25, 2024

Retirees feel good about money now and love their lifestyle, but worry about inflation and Social Security

Most workers haven't given much thought to how they'll spend their time in retirement.
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Alyson Velati, Apr 24, 2024

Will the Robo Survive? More Consolidation Seen Ahead

Betterment's acquisition of Goldman Sachs' Marcus Invest robo-advisor could signal further consolidation in the space, consultants say....
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Apr 24, 2024

Q1 2024 Ameriprise Financial Inc Earnings Call

And in fact, in the quarter, we were proud to earn a Hearts & Wallets 2024 Top Performer in understands me and shares my values, unbiased, puts my interest first and explains things in understandable terms....
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Steve Randall, Apr 24, 2024

Retirement income from four sources is expected by half of future retirees

Relying on only one or two sources of retirement income may be the experience of current retirees but those who are still planning their retirement expect a wider spread.
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Natalie Lin, Apr 24, 2024

Surprising Retirement Considerations

Aging Americans need guidance on some often-unexplored retirement challenges, Hearts & Wallets finds.
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Ayo Mseka, Mar 22, 2024

What do consumers want from financial services firms?

What do consumers want from financial services firms? A new report by Hearts & Wallets is shedding light on financial services consumers wants, including the need for clear and understandable fees, and putting the client's interests first....
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Steve Randall, Mar 15, 2024

What do clients really want? And what is their biggest dissatisfaction?

The fast-evolving financial services landscape, with digital disruptors emerging almost endlessly, requires a keen eye on the demands of clients – but what do they really want?...
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Tom Gresham, Mar 11, 2024

Employees have a new attitude about investing: 7 key retirement trends for 2024

Employers are not "responsible for providing for my retirement," say employees, and only 1 in 4 is comfortable leaving money in former employer plans, however, they are more open to employer involvement, says a new report.
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Beagan Wilcox Volz, Mar 8, 2024

IRA-Owning Households Jump to 42%

Among plan participants who rolled assets out of workplace plans in 2022, more than 40% chose an IRA offered by the recordkeeper affiliated with their workplace plan, up from 33% in 2015, according to Hearts & Wallets research....
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Byron Armstrong, Feb 29, 2024

The First Five Things You Should Do When You Inherit a Large Amount of Money

A recent national survey of 6,000 households conducted by Hearts & Wallets found that 49 million U.S. households expected inheritances in 2022 versus 34 million in 2015, with 54% of this group having investable assets under $100,000, which points to a rise in inheritances among middle class that have minimal experience managing inheritances....
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Alyson Velati, Feb 29, 2024

Robinhood Targets Grubhub, Taskrabbit Workers with New Offering

About 6% of U.S. households have trialed Robinhood and about 4% of U.S. households currently have a Robinhood account, according to data from Hearts & Wallets....
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Feb 26, 2024

Battle for Consumer Attention: Fintech Startups Surge Ahead in Awareness Race

Traditional banks are finding themselves in a race to maintain relevance against the burgeoning presence of fintech startups, according to a recent market intelligence report by Hearts & Wallets, a data and benchmarking firm....
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John Sullivan, Feb 23, 2024

Fintech Friday: New(er) Fintechs Lead Legacy Firms in Awareness, But …

nsumers are increasingly aware of newer fintech firms, but is it translating to new assets?...
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Emile Hallez, Feb 21, 2024

‘Sobering’ report shows increasing reach of fintech over traditional firms

About a quarter of Americans have tried a tech-based savings or investing service, and companies with scale are getting the most business, a report from Hearts & Wallets finds.
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Leo Almazora, Feb 13, 2024

Morningstar Wealth strengthens its SMA shelf

There’s no questioning the rise in demand for SMAs, with an estimated 22% of US households investing in them as of 2022 according to a survey by Hearts & Wallets....
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Tobias Salinger, Feb 8, 2024

Financial advisors get flexible with fees — with or without AUM charges

"For financial advisors, it's OK to feel confident to be a little more explicit," said Laura Varas, the CEO of savings, wealth and retirement data research firm Hearts and Wallets, said in an interview. "You're paying for it. It's worth buying."...
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Momen Zellmi, Feb 8, 2024

Debunking Retirement Myths: Savings Goals Not the Sole Deciding Factor

A new report by Hearts & Wallets debunks the long-standing belief that retirement is only feasible once a certain savings milestone is achieved....
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Ayo Mseka, Feb 2, 2024

Study: Consumers favor flat fees for financial planning, investment services

Flat fees are emerging as a favored way for consumers to pay for financial planning and even for investment management, according to a new Hearts & Wallets market intelligence report....
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Daniel Gil, Feb 1, 2024

Investors Want Flat Fees. But That Could Hurt Industry Revenue

More retail investors want to pay a flat fee to cover investment management, rather than be charged a percentage of the assets they hold, a new report shows....
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Emile Hallez, Feb 1, 2024

It's a concept that's hardly new in financial services, but the brokerage is offering significantly more than competitors.

Data from consumer research firm Hearts & Wallets show that Robinhood has extremely high levels of brand recognition, with 40 percent of U.S. households being aware of the company....
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Jan 31, 2024

What’s Worth Paying For, Preferred Ways To Pay, And Surprising Attitudes To “Free”

A new report from Hearts & Wallets reveals higher-asset clients find flat fees appealing.
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Jan 26, 2024

6 Financial Strategies You Should Consider Following in 2024

Women now make the majority of consumer spending decisions,...
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Jan 22, 2024

A Step-by-Step Guide to Managing Your Finances as a Woman in Your 20s, 30s and 40s

Women control or influence almost $20 trillion of U.S. household assets....
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Ayo Mseka, Jan 8, 2024

Despite perceived benefits, most Americans aren’t working with a financial professional

Laura Varas, CEO and founder of Hearts & Wallets, also shared some ideas for connecting with more customers....
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Duncan MacDonald-Korth, Dec 28, 2023

Findings From Direct Indexing Focus Groups

Hearts & Wallets conducted a focus group in 3 cities across the US with investors to get their thoughts on the emerging strategy....
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Ayo Mseka, Dec 19, 2023

Millennial investors most comfortable with market volatility, study shows

Americans are at their peak in feeling experienced with investing, and for the first time, millennials are emerging as the generation that is the most comfortable with market volatility, according to a Hearts & Wallets study on consumer attitudinal trends for 2024....
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Steve Randall, Dec 15, 2023

Millennials now most confident investors at dealing with market volatility

Almost half of millennials (46%) who took part in the Heart & Wallets survey said they are comfortable with market volatility, beating boomers (24%)....
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Dec 15, 2023

7 Key Attitudinal Trends For Investing In 2024

The latest Hearts & Wallets research report, Attitudes & Sentiment 2023: Driving Corporate Strategy in Response to Changing Consumer Needs, features newly released findings on consumer attitudes, sentiment, concerns and goals toward saving and investing.
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Natalie Lin, Dec 12, 2023

Saver Receptivity to Financial Advice Reaches 10-Year High

Americans are more accepting of their responsibility to save for retirement and receptivity to financial advice is at a record high, according to new Hearts & Wallets research summarized in “Attitudes & Sentiment 2023: Driving Corporate Strategy in Response to Changing Consumer Needs.”...
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Emile Hallez, Nov 29, 2023

How having kids can make clients richer

Among people with children, the percentage of those saving 6% to 9% of their income is more than double that of those without kids, according to data Hearts & Wallets collected last year.
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Emile Hallez, Nov 21, 2023

Consumers like these wealth apps best

“So many online tools give very strange outputs and very strange advice,” Varas said. “The kind of variance in recommendations that households get when they’re using [different] online tools is ghastly.”
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Laura MacNeil, Nov 20, 2023

Together we are closing the economic gender gap

A study by Hearts & Wallets, a consumer research firm, found nearly 9 in 10 women who are married or live with a partner are involved in spending and investing decisions in their household.....
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Jack Sharry, Nov 16, 2023

AI Pulls Up A Chair At The Thanksgiving Table

Varas' firm helps financial services companies analyze the capabilities they can deliver and align them to the investors they want to serve....
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Ana Teresa Solá, Nov 13, 2023

Exchange-traded funds are among the top 3 investment products that got more popular from 2020, survey finds

Exchange-traded funds came in third among the top 10 investment products to grow in popularity with U.S. households from 2020 to 2022, according to a new survey....
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Ayo Mseka, Nov 7, 2023

SMAs top growth among investment products, survey finds

In the past two years, separately managed accounts (SMAs) have experienced more growth than other investment product types, while mutual funds are stagnant, according to the recent Hearts &Wallets’ Investment Products & Asset Managers 2023 report....
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Alyson Velati, Nov 3, 2023

Vanguard Hybrid Robo Tacks on Advice Platform Fee

“It’s smart that Vanguard is starting to quote pricing in absolute dollar terms,” Varas said.
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Emile Hallez, Oct 26, 2023

SMAs outpace mutual funds for wealthier clients, report shows

Interest in separately managed accounts goes along with greater use of taxable accounts, according to Hearts & Wallets.
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Rose Palazzo, Oct 26, 2023

How Financial Planning Tech Can Help You Maximize Every Dollar

According to a Hearts & Wallets survey from last year, 82% of consumers think about their financial goals, but only 54% of them actually have some sort of plan....
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Amanda Umpierrez, Oct 26, 2023

Managed Accounts See Highest Growth While TDRFs Sit Still

Managed account and cryptocurrency use grows while investments in target-date retirement funds falls flat, reports Hearts & Wallets.
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Oct 26, 2023

Separately Managed Accounts Grow, Mutual Funds Stagnate, And The Board-Level Competitive Imperative For Asset Managers

A new Hearts & Wallets research of 5,993 U.S. households analyzes product ownership trends of relevance to advisors and also finds a dramatic closing of the decade-long product awareness gap for investors.
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Gabe Alpert, Oct 25, 2023

SMAs' Popularity Beat ETFs Last Year, Survey Says

Some 22% of the nearly 6,000 U.S. households surveyed held SMAs in 2022, compared with 18% who owned ETFs. That’s up from 13% and 16% in 2020, respectively.....
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Gabe Alpert, Oct 25, 2023

SMAs' Popularity Beat ETFs Last Year, Survey Says

A larger percentage of U.S. investors owned separately managed accounts than exchange-traded funds in 2022, while mutual funds continued to lose market share, according to a report from Hearts & Wallets, an independent research firm....
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Emile Hallez, Oct 23, 2023

What’s behind financial planning renaissance?

“Consumers definitely want help that goes beyond investment selection,” said Laura Varas, CEO of consumer research firm Hearts & Wallets....
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Emile Hallez, Oct 3, 2023

House bill to double HSA limits slammed as perk for wealthy

As of 2022, about 14% of U.S. households that reported having any investible assets had an HSA, according to data from Hearts & Wallets. Having such an account correlated with income and assets, however....
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Ayo Mseka, Sep 28, 2023

Report examines pros, cons of direct indexing

Qualitative research by Hearts &Wallets is shedding new light on individual-investor reactions to direct indexing in order to inform product and innovation strategies....
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Nirav Shah, Sep 28, 2023

70 Trillion Dollar Wealth Transfer: Opportunities and Challenges for Millennials

A 2022 survey by Hearts & Wallets found that out of nearly 6,000 households surveyed, 60% had planned to receive or leave an inheritance such as cash, investments, and property....
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Jack Sharry, Sep 25, 2023

The Race To Win Wealth In The Workplace

The race for workplace assets is on....It’s a dramatic and welcome turnaround in wealth management and the workplace.....
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Julia Horti, Sep 22, 2023

Confusion Around Direct Indexing

According to a recent report from Hearts & Wallets, a wealth management research firm, most investors remain unfamiliar with the concept of direct indexing...
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Brian Ponte, Sep 19, 2023

Direct Indexing Tax Benefits Trump Personalization for Some

A recent series of focus groups conducted by Hearts & Wallets found that mass-affluent investors are drawn to tax efficiencies far more than the customization options.
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Josh Welsh, Sep 19, 2023

Direct indexing name needs a makeover, report finds

Hearts & Wallets study highlights confusion around the term and the customization strategy.
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Sandra Block, Sep 6, 2023

How to Overcome Your Fear and Enjoy Retirement

A survey by Hearts & Wallets, a research firm, found that nearly 20% of respondents between 65 and 74 with investment assets of between $2 million and $5 million were still working....
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Richard Eisenberg, Aug 23, 2023

Not just for rich people: 6 ways we're messing up inheritances

Retirement is a great time to start essential conversations about wealth transfers and to begin "giving while living."...
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Beth Braverman, Aug 23, 2023

5 Personal Finance Questions to Ask Yourself Now

Those who have a written financial plan have more savings and better-allocated investment portfolios – and they feel more confident about their finances, according to research from Hearts & Wallets....
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Richard Eisenberg, Aug 23, 2023

6 ways we’re doing inheritances wrong

“Everybody seems to think inheritances are something for rich people,” says Laura Varas, chief executive of Hearts & Wallets, a financial-services research firm that recently released a fascinating study about wealth transfer in the U.S. But in fact, she notes, “inheritances are a mass-market thing.”...
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Ayo Mseka, Aug 21, 2023

How to increase investor share of wallet

As consumers’ use of multiple investment firms has reached a decade-long high, recent research examines how financial services firms can increase their investor share of wallet....
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Adam Van Deusen, CFP, Aug 18, 2023

Nerd's Eye View: Weekend Reading For Financial Planners (August 19-20)

And notably, while most advisors typically claim that their clients have consolidated all of their assets with them, a recent study by research and benchmarking firm Hearts & Wallets found that 64% of U.S. households have 2-plus saving and investing relationships...
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Beagan Wilcox Volz, Aug 17, 2023

Target-Date ETFs Could Ease Transition Out of 401(k)s

Consumer desire for a more modern “brokerage environment” for retirement accounts, with access to the best products available, for example, ETFs, rather than mutual funds, means that target-date ETFs could eventually find a place in defined contribution retirement plans, Varas said....
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Steve Randall, Aug 11, 2023

Millionaire clients are less likely to invest more with current firm, report reveals

The financial services industry has never been so competitive and even as the population grows wealthier, it’s becoming harder for wealth advisors and firms to grow their share of wallet....
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Aug 10, 2023

Ways To Increase Share Of Wallet As Consumers Spread Assets Across More Firms

New research identifies key ways financial services firms can increase share of wallet even as customer use of multiple firms is at its highest in a decade, Hearts & Wallets new research of 5,993 U.S. households finds....
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Ayo Mseka, Jul 10, 2023

How to approach retirement planning for $2M-plus wealth market

Growth in taxable assets over the past five years has been faster than it has been in retirement assets for U.S. households due to an increasing concentration of wealth, according to a recent survey....
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Emile Hallez, Jun 29, 2023

Investors favoring taxable accounts over IRAs, 401(k)s

As wealthier clients approach retirement, advisors must focus on income strategies, Hearts & Wallets says....
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Jun 28, 2023

Ages 55-Plus Control Three Quarters Of U.S. Investable Assets, But Assets Aren’t Main Driver For Retirement

Hearts & Wallets new market sizing research offers insight into how to approach retirement with older clients and the wealth market of $2-million-plus....
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Ana Teresa Solá, Jun 28, 2023

Decision of when to retire has little to do with how much you’ve saved for retirement, report finds

U.S. households over the age of 55 control 74% of investable assets, but their retirement status has little to do with their asset levels, according to a new report from Hearts & Wallets....
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Andrew Lisa, Jun 24, 2023

The Great Wealth Transfer: How Baby Boomers Are Passing on Trillions to Heirs

The research and benchmarking firm Hearts & Wallets surveyed nearly 6,000 households and found that in 2022, 60% had received, planned to receive or planned to leave inheritances like property...
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Jun 14, 2023

Ameriprise Financial Named a Top Performer™ in Hearts & Wallets Customer Satisfaction Survey for the Fifth Time

Ameriprise Financial (NYSE: AMP) today announced that it received high scores in the 2023 Wants & Pricing customer satisfaction survey conducted by Hearts & Wallets, an independent research and benchmarking firm that specializes in financial advice....
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Morey Stettner, Jun 13, 2023

Before hiring a financial planner, catch them off-guard with smart questions that extract revealing answers

“One way to drive trust is to ask about a product that the adviser doesn’t sell and evaluate the quality of the answer,” said Laura Varas, founder and chief executive of Hearts & Wallets, an independent data and benchmarking firm in Rye, N.Y....
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Pam Krueger, Jun 8, 2023

Should I Pay a Financial Adviser an Assets Under Management Fee?

The majority of individual investors (60%) say “clear and understandable” fees rank as the highest priority when choosing financial institutions to work with, according to a recent poll by the research firm Hearts & Wallets....
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Nicole Jay, Jun 5, 2023

Vanguard Bumps Up Account Services Fees, Minimums

Vanguard has increased the account fees for both brokerage and mutual fund-only accounts....
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Ted Godbout, May 23, 2023

Americans Tapping More Sources to Make Investment Decisions

More consumers are multi-sourcing their investment decisions, with financial professionals being most influential, but reliance on online and employer resources is also increasing, according to a new research report.
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May 22, 2023

Financial Professionals Gain Ground With DIY Investors, Report Says

Many do-it-yourself investors are turning to financial professionals and other sources for advice because their approach of going it alone isn’t cutting it, according to a report by research and benchmarking firm Hearts & Wallets....
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May 17, 2023

Investment Decisions Today: Financial professionals are most influential, with online and employer sources becoming more important

More consumers today are multi-sourcing their investment decisions, with financial professionals being most influential and reliance on online and employer resources increasing, according to a new research report by Hearts & Wallets....
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Andrew Lisa, May 2, 2023

The Great Wealth Transfer: How Baby Boomers Are Passing on Trillions to Heirs

The research and benchmarking firm Hearts & Wallets surveyed nearly 6,000 households and found that in 2022, 60% had received, planned to receive or planned to leave inheritances...
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Knut A. Rostad, Apr 24, 2023

Why Financial Literacy Programs Fail

Research firm Hearts & Wallets specializes in saving, investing and financial advice research. Its report, Financial Wellness Behaviors that Build Wealth, confirmed this....
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Ted Godbout, Apr 23, 2023

Has the Switch to DC Plans Led to Larger Wealth Transfer Opportunities?

A new study contends that there is a growing opportunity for wealth transfers...
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Ayo Mseka, Apr 20, 2023

Increasing number of U.S. households prioritizing wealth transfer

Nearly two thirds of U.S. households are now involved in intergenerational wealth transfer, with growth seen in both wealthy households and lower-asset households....
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Emile Hallez, Apr 14, 2023

Demand for robos might be cooling, but many are still interested in them, despite a lack of understanding.

Data from Hearts & Wallets show that only 10% of customers understand “very well” how robo-only firms earn money....
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Mary Ellen Cagnassola, Apr 12, 2023

More Americans Are Leaving Inheritances — and It’s Not Just Wealthy People

More everyday Americans are thinking about building generational wealth, not just the rich, according to new data...
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Ted Godbout, Apr 12, 2023

Has the Switch to DC Plans Led to Larger Wealth Transfer Opportunities?

Hearts & Wallets’ research finds that nearly two-thirds of U.S. households are now involved in the growing transfer of intergenerational wealth...
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Gregg Greenberg, Apr 12, 2023

Rise in inheritances lifting wealth management business, study shows

In what could be a major boon for the wealth management industry, a new report from Hearts & Wallets shows inheritances are no longer reserved for the wealthy....
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Apr 12, 2023

The Growing Opportunity For Wealth Transfer; Not Only For The Wealthy

A new report from Hearts & Wallets reveals nearly two thirds of U.S. households are now involved in the growing transfer of intergenerational wealth....
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Mary Ellen Cagnassola, Apr 12, 2023

More Americans Are Leaving Inheritances

Hearts & Wallets’ research shows that inheritances are now expanding beyond those belonging to high-net-worth households....
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Nicole Jao, Mar 31, 2023

Merrill Retirement Platform to Stop Adding Plans

Merrill Lynch’s digital retirement advice program Advice Access will soon stop accepting new plans....
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Ayo Mseka, Mar 28, 2023

‘Clear fees’ cited as most important for financial services firms

Americans cite “clear and understandable fees” as the No. 1 thing they want from financial services firms, with a higher importance placed on pricing considerations than at any time since 2010....
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Greg Iacurci, Mar 25, 2023

Investing isn’t free. But here’s why 20% of investors think it is

One-fifth of consumers think their investment services are free of cost, according to a recent Hearts & Wallets survey of about 6,000 U.S. households....
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Tobias Salinger, Mar 24, 2023

Clients rank clear fees over investment gains, survey shows

Investors and savers rate transparent costs as their top priority when choosing where to conduct their financial business, a new study showed....
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Nicole Jao, Mar 23, 2023

Merrill Retirement Platform to Stop Adding Plans

“Bank of America is making more of the Merrill capabilities available to the broader customer base,” said Laura Varas, founder and chief executive of Hearts & Wallets....
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Nicole Jao, Mar 14, 2023

Columbia Threadneedle Plans to Slash Fees on Target-Dates

“It looks like a sensible product maintenance to make things more efficient and keep the funds on waivers so they can continue to attract assets,” said Laura Varas, founder and CEO of Hearts & Wallets....
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Mar 2, 2023

Accumulating Healthy Financial Wellness Behaviors

Over one third of U.S. households save $5,000 annually. Liquid accounts favored according to new research from Hearts & Wallets....
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Ayo Mseka, Feb 28, 2023

5 financial wellness behaviors that help build wealth

U.S. households that adopt five financial wellness behaviors build more wealth than other households, according to a research report by Hearts & Wallets, which has been tracking these behaviors....
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Steff Chalk, Feb 23, 2023

Financial Wellness Helps Boost Household Savings

Financial wellness has a positive impact on household savings rates, according to new research from Hearts & Wallets....
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Ted Godbout, Feb 23, 2023

5 Steps Toward Financial Wellness

American households that adopt some or all of five key financial wellness behaviors are more likely to be saving more and better positioned for building wealth, but “retirement savings” is one of the most difficult behaviors to adopt, according to the findings of a new report....
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Brian Anderson, Feb 22, 2023

5 Key Wealth-Building Financial Wellness Behaviors, and Providers Helping 401(k) Participants Follow Them

New Hearts & Wallets research finds households that adopt these behaviors save much more than other households....
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Alex Ortolani, Feb 22, 2023

Retirement Saving Hardest Financial Habit for Homes to Adopt

Among the five financial behaviors that build wealth, retirement savings is last on the list, according to a report released Wednesday by Hearts & Wallets....
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Reagan Wilcox Volz, Jan 24, 2023

More Savers Stick with Recordkeeper for IRA Rollovers

More retirement savers than ever are selecting the recordkeeper of their employer’s retirement plan as the destination for IRA rollovers, rather than an outside firm, Hearts & Wallets research shows....
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David Isenberg, Jan 18, 2023

Robinhood Taps Verge Co-Founder to Run New Media Unit

Robinhood awareness is “sky high” among users, said Laura Varas, founder and CEO of Hearts & Wallets....
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Sam Del Rowe, Jan 13, 2023

What's in a Name? How to Handle Client Communication After a Broker-Dealer Rebranding

Brand awareness is a challenge in the industry, with client recognition of the industry’s biggest names hovering around 50%, according to data from Hearts & Wallets....
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Gregg Greenberg, Jan 11, 2023

Simplification is top reason that investors move retirement assets

According to a report from financial research firm Hearts & Wallets, the leading motivator for one-third of investors to shift their money is “to simplify my finances.”...
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Jan 10, 2023

IRA Rollover Money Slipping Past Advisors Fast

Rollover IRA sales are slipping through advisors' fingers faster than ever before as recordkeepers retain a growing proportion of retirement accounts in house after retirement plan participants leave their employers, according to a recent report....
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Ayo Mseka, Jan 9, 2023

Study looks at top reasons consumers move investment dollars

Consolidation is the most frequently offered reason for money movement transactions today, said Laura Varas, CEO and founder of Hearts &Wallets....
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Jan 6, 2023

Report: (More) Rollovers Remain with Recordkeepers

The top motivator for an investor to move money is “to simplify my finances”—from rollovers, transfer of assets (TOAs) to funding new accounts with new deposits according to Hearts & Wallets....
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Alex Ortolani, Jan 5, 2023

Recordkeepers Beat Out External Managers for IRA Rollovers

The tug of war over who will manage the assets of hundreds of billions of retirement saving rollovers has seen at least a symbolic shift toward recordkeepers and away from external IRA providers, according to research released Thursday....
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Ayo Mseka, Jan 2, 2023

Mass-affluent households miss out on liquidity of taxable accounts, study finds

Most mass-affluent households with $250,000 to $1 million in investable assets are missing out on taxable accounts and resulting liquidity, unlike households under age 35, according to a new research report by Hearts & Wallets....
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Richard Eisenberg, Dec 14, 2022

Social Security 'bridge,' 100% equities? How to make money last in retirement.

A recent Hearts & Wallets study of retail investors found that inflation was their number one concern....
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Holly Rosenkrantz, Dec 1, 2022

Invest without a pro? How to DIY with Fidelity, Robinhood ...

To be sure, do-it-yourself investors are not completely on their own, says Laura Varas, CEO of Hearts & Wallets, a financial analysis firm....
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ALEX ORTOLANI, Nov 28, 2022

Most Americans Value Retirement Planning, Fewer Than Half Appear to Do It

The research highlights the disconnect between what people say about retirement planning and how much they actually save and plan....
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Alex Ortolani, Nov 23, 2022

AARP Finds Major Gap Between Retirement Goals and Preparedness

Recent research provided to PLANADVISER by consultancy Hearts & Wallets found that more than half (53%) of Americans who rely on their workplace retirement plan as their primary financial resource do not sign up for more than the most basic self-service assistance....
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Nicole Jan, Nov 22, 2022

Shops to Bulk Up Active ETF, Interval Fund Lines

Shops are rolling out active ETFs to tap into the growing demand for individual stocks, said Laura Varas, chief executive of Hearts & Wallets....
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Jessica Hall, Nov 21, 2022

Bitcoin in your 401(k)?Senators intensify pressure on Fidelity to reconsider crypto in retirement plans

The move came after the number of investors dabbling in cryptocurrencies had grown substantially, with 22% of households using crypto in 2021, up from 8% in 2020, according to research firm Hearts & Wallets....
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Ayo Mseka, Nov 21, 2022

Survey reveals consumer attitudes toward saving and investing

A new survey by Hearts & Wallets has found thanearly half of its respondents are very concerned about inflation, and a third of those respondents are holding more than 90% of their investable assets in cash....
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Alex Ortolani, Nov 15, 2022

53% of Savers Who Rely on Workplace Plans Don’t Work with Advisers

U.S. consumers have a growing appetite for professional financial advice, but more than half of people relying on their employer-sponsored plan don’t go beyond self-service options, according to Hearts & Wallets.
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Nov 15, 2022

Understanding The Retail Investor Mindset And Business Opportunities During Times Of High Inflation

New research report by Hearts & Wallets reveals more Americans agree their financial advisor is a partner: Ameriprise, Edward Jones top performing firms on this attribute.
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John Manganaro, Oct 25, 2022

13 Scary Retirement Statistics to Read in the Dark

According to the Hearts & Wallets research, written plans support better financial habits and more positive outcomes...
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Brian Ponte, Oct 17, 2022

Shops Must Make Brand Pop During Market Slowdown

Investors have also in recent years become less likely to be able to identify asset managers and define what they do, said Laura Varas, chief executive at Hearts & Wallets....
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Sam Del Rowe, Oct 17, 2022

Risk and Control Wells Fargo’s ‘Top Priority’

The wirehouse appears to be well on its way to rebuilding its reputation, Hearts & Wallets research indicates....
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Willa Hart, Oct 13, 2022

2 out of 3 millennials, Gen Xers turn to employers for investment advice

Use of employer-sponsored programs has increased to almost half (49%) of all households, up from 39% in 2010, says report....
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DJ Shaw, Oct 4, 2022

Participant Data is Key to Developing Better Financial Wellness Programs

Participants are sharing more personal data about themselves and are more likely to turn to financial professionals above other sources....
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Ted Godbout, Oct 3, 2022

Millennials, Gen X More Likely to Turn to Employers for Investment Advice

According to Hearts & Wallets’ “Advice & Technology: Opportunities for Hybrid Models, Workplace Resources and Differentiation Among Financial Professionals,” the use of employer-sponsored programs for investment information and advice has increased to 49% of households, up from 39% in 2010....
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Ayo Mseka, Oct 3, 2022

Research finds DIY investors continue to rely on financial professionals

While an increasing number of Americans rely on multiple sources of information and advice to make investment decisions, 20% of households cite some kind of financial professional as their primary source....
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Sep 30, 2022

Key Influences on Investor Decisions

Most Americans say they are do-it-yourself investors, but 60% of DIYers also use financial professionals....
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Sep 29, 2022

Do-it-Yourselfers Still Look To Financial Professionals

Most Americans say they are do-it-yourself investors, but 60% of DIYers also use financial professionals, according to a new research report by Hearts & Wallets....
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Taylor Tepper, Sep 27, 2022

How To Retire During A Bear Market

A recent Hearts & Wallets survey found that people who wrote out a financial plan had more money, better diversification and a higher degree of confidence in their retirement....
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Ayo Mseka, Sep 26, 2022

Study examines how financial advisors can help clients weather market volatility

As financial advisors work with their investment clients, they may want to consider the types of investments that could help calm nerves, said Laura Varas, CEO and founder of Hearts & Wallets....
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Nicole Jan, Sep 22, 2022

Fidelity to Consolidate Robos

Fidelity Investments will fold its Personalized Planning and Advice hybrid robo-advisor into its Fidelity Go platform...
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Brian Ponte, Jul 26, 2022

Financial Planning Helps Recordkeepers Stand Out

Roughly 49% of U.S. households have access to advice through their employer-sponsored retirement plans, said Laura Varas, chief executive of Hearts and Wallets....
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Sonya Swink, Jul 13, 2022

Call Centers Brace for Complex Questions

Investors who allocate less than a quarter of their portfolios to mutual funds tend to be less concerned about the way managers handle volatility than those who pile more money into the products, according to research from data firm Hearts & Wallets....
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Rich Eisenberg, May 11, 2022

Why financial adviser Ric Edelman says crypto belongs in your 401(k)

A study by the Hearts and Wallets research firm said only 6% of boomer households use crypto for trading, payments or both....
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Ayo Mseka, May 9, 2022

Americans Spread Their Money Across More Firms, Survey Finds

According to a recent survey by Hearts & Wallets, nearly half (42%) of American households with $500,000 to under $2 million have four or more financial relationships, up from 36% of households in 2020.
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Ted Jenkin, May 3, 2022

Money decisions by women will shape the future for the U.S.

Nearly 9 in 10 women who are married or live with a partner said they are involved in spending and investing decisions in their household, up from just 42% in 2012, according to a recent report from Hearts & Wallets....
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Ben Miller, May 3, 2022

Colorado, New Mexico Tap Vestwell for Auto-IRAs

The first multi-state auto-IRA program has enlisted Vestwell to provide recordkeeping, custodial and other services to employers and workers across the two states, the firm announced last week....
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Noah Zuss, Apr 29, 2022

Fidelity’s Bitcoin Launch Plan Rebuked by DOL

“Fidelity [is] showing leadership by introducing a product that will help consumers do what they’re already doing, potentially more safely,” Varas said....
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Brian Ponte, Apr 27, 2022

'Sea Change' in Demand Preempted Fidelity Bitcoin Offering

By granting plan participants access to the cryptocurrency through their retirement accounts, Fidelity is providing impacted retirement savers with a safer way to “do what they were going to do anyway,” said Laura Varas, Hearts & Wallets’ chief executive....
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C.J. Marwitz, Apr 27, 2022

Cryptocurrency in 401(k)s: Fidelity takes the leap, but do workers understand both benefits and risks?

This product will help consumers do something they will already plan to do – but it will help them do it more safely, set in the context of a responsible portfolio....
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Alessandra Malito, Apr 26, 2022

Bitcoin in your 401(k)? Fidelity just introduced it as an option – when it makes sense, and when it doesn’t

Crypto use represents about 25 million households, according to research firm Hearts & Wallets....
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Lynnley Browning, Apr 26, 2022

Can bitcoin in 401(k)s fuel prudent investing?

“Consumers are trading crypto now in a risky way that we’re concerned about,” Varas said. “Fidelity is enabling consumers to do something that they’re already doing, and in a more responsible way.”...
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Mark Schoeff Jr., Apr 26, 2022

Advisers cautiously upbeat about crypto 401(k) investing with Fidelity imprimatur

A survey by Hearts & Wallets found that 25 million U.S. households, or 22% of those with assets, held cryptocurrencies in 2021....
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Brian Anderson, Apr 26, 2022

Fidelity to Offer Bitcoin in 401ks

"The good news is this offering helps to engage younger consumers in 401k plans,” said Laura Varas, CEO of Hearts & Wallets...
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Ayo Mseka, Apr 21, 2022

Crypto, Fractional Shares And Securities-Based Credit Lines Go Mainstream

Three innovative financial offerings – cryptocurrency, fractional stock shares and securities-based lines of credit (SBLOCs) – are going mainstream, with penetrations in the double digits among U.S. households, especially among younger investors....
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Alex Padalka, Apr 20, 2022

Many Investors Unaware of Risks of Crypto, Fractional Shares

While 22% of U.S. households held crypto in 2021, only 28% of those that trade it for its volatility were “very comfortable” with risk in their investments, according to Hearts & Wallets....
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Ted Godbout, Apr 15, 2022

Trust in Financial Services Firms Highest in Over a Decade

Consumer trust in saving, investing and advice relationships is at its highest level since 2010, according to a new report by Hearts & Wallets....
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Alex Padalka, Apr 14, 2022

Morgan Stanley, Edward Jones Get Top Marks in Customer Trust

Trust in financial services firms overall is at its highest in more than a decade, according to Hearts & Wallets....
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Apr 14, 2022

Firms Winning American Consumer's Trust And Wallets

Morgan Stanley and Edward Jones Hearts & Wallets top performers on high trust; research identifies market leaders in asset share and other success metrics....
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Brian Ponte, Apr 13, 2022

Vanguard, American Express Team Up for New Service

The new service will offer American Express U.S. card holders access to a financial advisor, as well as rewards from the credit card company....
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Dori Zinn, Mar 31, 2022

Here’s the Robo-Advisor That These Personal Finance Experts Swear By

Today, about 8% of U.S. households use robo-advisors to invest, according to research by the data and analytics firm Hearts & Wallets....
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Javier Simon, Mar 25, 2022

How Do PayPal and Venmo's New Crypto Fees Stack Up?

Cryptocurrency use almost tripled in the past year, with nearly 1 in 4 U.S. households (22%) using crypto in 2021, versus 8% in 2020, according to new research from market research firm Hearts & Wallets...
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Mar 24, 2022

Enter Crypto, Securities Lending & Fractional Shares

New research from Hearts & Wallets reveals younger investors are the generations most into crypto, fractional stock shares and securities-backed lines of credit (SBLOCs), but many of these same investors say they are risk averse....
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Sean Allocca, Mar 22, 2022

Keeping the Sandwich Generation on Track for Retirement

The Hearts & Wallets report, released in January, conveyed just how large the need for managing the finances of aging loved ones is in the U.S., and showed how issues are compounded for wealthier households that have additional assets and more complex estate planning problems.
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Richard Eisenberg, Mar 17, 2022

Retirement planning advice we’re not getting from financial advisers

Advice experience benchmarking from the Hearts & Wallets financial services research firm has found big gaps between what preretirees and retirees want from financial advisers and what they’re getting.
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Lazetta Rainey Braxton, Mar 4, 2022

Financial Planning Isn't Just For The Wealthy

Consider this finding from a recent study by the financial services research firm Hearts & Wallets: "By generation, Gen X exhibits the highest anxiety with concerns about 'making ends meet this year and inflation.'"...
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Brian Ponte, Mar 4, 2022

Shops Turn to TikTok to Build Brand

When asset managers are dependent on distributors as their main channel, they are subject to being able to be “switched out really easily,” Laura Varas said.
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Brian Ponte, Feb 16, 2022

Investors to Shops: We Want Better Digital Disclosures

Customers sorely lack personalized communications, and advisors must think beyond recommending products to investors, said Laura Varas, CEO of Hearts and Wallets....
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Ayo Mseka, Feb 14, 2022

Roses, Chocolates And … A Financial Plan? Couples Love Security: Study

This Valentine’s Day, singles seeking happily ever after should gift themselves a written financial plan--something they are about half as likely to do as couples—in order to receive a saving boost and other benefits....
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Brad Hearn, Feb 13, 2022

Financial Situation Changed Due to COVID? Professional Advice Can Help

Americans are struggling with key decisions on investments and estate planning strategies, according to a recent Hearts & Wallets report....
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Rebecca Moore, Feb 8, 2022

Having a Written Financial Plan Improves Savings and Asset Allocation

The tangible benefits for employees of a having a written financial plan are clear, according to a Hearts & Wallets survey of 5,794 U.S. households....
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Rebecca Moore, Feb 8, 2022

Only One-Third of Households Report Having a Written Financial Plan

Research found written plans are associated with higher savings and bigger emergency funds.
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Rich Eisenberg, Jan 28, 2022

Timely Tips For Filing Your 2021 Tax Return

A new study by the Hearts & Wallets financial services research firm found that the biggest money management topic pre-retirees said they needed advice on was developing a strategy for withdrawing income from their different accounts....
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Brian Ponte, Jan 19, 2022

Franklin Launches First Global Ad Campaign Since Legg Buy

“With the theme of progress, Franklin Templeton has identified a key touchpoint that subtly underscores the reality that financial wellness and wealth are built in small, incremental steps, and the entire world is yearning to move past Covid,” Laura Varas, chief executive of Hearts and Wallets, said....
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Mallika Mitra, Jan 14, 2022

'They Shouldn't Feel Alone': Many Investors Struggle With the Emotional Rollercoaster of Market Volatility

Handling market volatility emotionally is among Americans' biggest financial advice gaps — meaning, they struggle with it but don't ask anyone for guidance — according to a new report from market research firm Hearts & Wallets....
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Lazetta Rainey Braxton, Jan 14, 2022

For Gen X, financial planning is more accessible—and important than ever

Those who believe they don’t have enough in assets or income to qualify for financial planning services should know there’s been a lot of changes in the industry....
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Veronica Dagher, Jan 13, 2022

People Want to Start Spending Again and Inflation Is Ruining It

Frustration appears to be higher among Americans who say Covid-19 changed their attitudes toward money, according to a 2021 survey by research firm Hearts & Wallets.
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Ayo Mseka, Jan 13, 2022

Study: Americans Emerge From Pandemic In Need Of Financial Advice

In a recent Hearts & Wallets research report, Americans reported that their top five biggest financial-advice gaps are: handling market volatility emotionally, choosing appropriate investments, estimating required minimum withdrawals (RMDs), making buy/sell decisions on investments, and estate planning....
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Jan 13, 2022

Filling Today's Advice Gaps

A new research report by Hearts & Wallets analyzes consumer difficulty with 28 financial tasks, the behavior of seeking help and advice gaps....
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Emile Hallez, Jan 12, 2022

Where financial wellness falls short

“Many plans still don’t address questions about health care in retirement, the impact of divorce and the question of real estate, and other important financial questions,” Laura Varas, CEO of consumer research firm Hearts & Wallets, said...
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Ted Godbout, Jan 11, 2022

More Americans Seeking Help with Financial Tasks

A new report finds that more U.S. households are seeking help for multiple financial tasks, with growth being driven by households with $100,000 to $500,000 in assets....
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Lazetta Rainey Braxton, Dec 30, 2021

My Advice to Gen X: Financial Planning Isn't Just for the Wealthy

A recent study by the financial services research firm Hearts & Wallets: "By generation, Gen X exhibits the highest anxiety with concerns about 'making ends meet this year and inflation.'"...
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Judy Ward, Dec 20, 2021

Behavioral Finance 2.0

Laura Varas, CEO and founder of Hearts & Wallets, trained as an economist, "So I understand the 'rational versus irrational perspectives, but I've never thought of decision-making in such a binary way."...
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Brian Ponte, Dec 14, 2021

'Financial Awakening' Raises Questions for Young Investors

Millennials tend to be more interested in the managers behind their funds than the U.S. national population, according to a study from Hearts and Wallets....
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Steff Chalk, Dec 14, 2021

Millennials Saving & Investing Up Since Pandemic Struck

Millennials’ sentiment on feeling experienced as investors increased 11% in just one year!...
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Alan Goforth, Dec 7, 2021

Three in 10 households say COVID-19 changed their attitudes about saving and investing, especially among younger generations

The interest in fund managers and a desire to save more saw the highest year-over-year increases, both up 6%....
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Alan Goforth, Dec 7, 2021

Pandemic spurs shift in financial, investing attitudes among millennials, Gen Z

Four in 10 millennials changed their savings and investment attitudes during the pandemic, according to the latest survey from Hearts & Wallets, a market research and benchmarking firm....
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Brian Ponte, Nov 22, 2021

25% of Retirement Savers Upped Contributions in Pandemic

Focusing solely on keeping money in a bank account or retirement plan is a kind of “binary thinking” that misses a larger picture, said Laura Varas, founder and chief executive officer of Hearts and Wallets...
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Sean Allocca, Oct 29, 2021

Putting the fee in free

In this podcast, Laura Varas of Hearts & Wallets joins Sean Allocca of InvestmentNews to discuss how large cash positions can deprive clients of potential gains from the market, and how many clients don’t understand the mechanisms.
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Ayo Mseka, Oct 20, 2021

Becoming The Main Source Of Retirement Advice Crucial For Advisors

The best way for a financial services firm to grow customer share of wallet is to be the main source of retirement advice to its clients....
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Andrew Kessel, Oct 15, 2021

Young Investors Loving 'Modern Merrill:' Execs

Bank of America is doing well with younger clients, Hearts and Wallets says. The company has a relationship with 33% of households under the age of 45 this year, up from 23% in 2020....
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Emile Hallez, Oct 13, 2021

Clients favor firms that are their main source of retirement advice

The financial services firms that people identified as their main source of retirement advice tended to be those with the biggest 'share of wallet,' consumer research firm Hearts & Wallets found....
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Ted Godbout, Oct 13, 2021

Providing Retirement Advice Critical to Growing Share of Wallet

New research suggests that the best way for financial services firms to grow their customer share of wallet is to be the main source of retirement advice....
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Oct 13, 2021

Analyzing The Best Way To Grow Share Of Wallet & The Primacy Premium

Consumers put most of their money with firms they consider their main source of retirement advice (72% vs. 28% for others)....
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Harrison Connery, Sep 27, 2021

Big Wealth Brands Battle for Robo-Investor Attention

Robinhood, Mint and Acorn have high awareness among investors, beating established players like Fidelity and Vanguard, according to Hearts & Wallets....
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Ted Godbout, Sep 21, 2021

Who’s Using Robo Advisors?

A new report finds growing robo usage by pre-retirees and younger generations, as well as more balanced portfolios for those with less than $100,000 in assets....
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Albert Costill, Sep 17, 2021

Should You Play With F.I.R.E.?

Hearts & Wallets, a research and benchmarking company that analyzes consumer behaviors around saving, investing, and seeking investment advice, found that 39% of consumers plan on retiring before the age of 65....
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Paul Swanson, Sep 14, 2021

The Promises and Perils of Early Retirement

In 2020, more people (39%) anticipated retiring before age 65 than in any year since in 2010, and 18% of those said they plan to retire by age 59, according to the research firm Hearts & Wallets.
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Samuel Steinberger, Aug 26, 2021

Survey: Millennials Increasingly Turn to Financial Advisors

Hearts & Wallets found just 8% of survey participants used robo advice in 2019....
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Rheaa Rao, Aug 19, 2021

Fidelity TikTok Video Explains Why Mutual Funds Are Like Burritos

Growing numbers of younger investors may have opened accounts with brokerages in the past year, but many are still looking for better guidance on how to save and invest, Hearts & Wallets data shows....
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Rich Eisenberg, Aug 6, 2021

Unsure about investing? Join the club—an investment club.

The Hearts & Wallets financial research firm says that at the end of 2020, small investors controlled $68.3 trillion in investible assets, an all-time high....
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Rich Eisenberg, Aug 6, 2021

Why You May Want to Start, or Join, an Investment Club

How these clubs work and how they can work for you and your money....
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Alex Padalka, Jul 26, 2021

Mass Affluent Numbers Shrink as Wealthy Take Bulk of Market Gains

As of August 2020, close to 80% of all wealth in the U.S. was already held by around 10% of households with $1 million or more, Hearts & Wallets says in a new market sizing report....
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Michael S. Fischer, Jul 19, 2021

Where Did the Mass Affluent Households Go?

Mass affluent households with $100,000-$500,000 dropped in number in the pandemic market runup, the market research firm Hearts & Wallets found....
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Brian Anderson, Jul 15, 2021

Mass Affluent Ranks Drop During COVID

New Hearts & Wallets research shows wealth concentration accelerates for $5 million-plus and older households in COVID market runup, while mass affluent ranks aren’t replenished by up-and-comers....
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Jacqueline Sergeant, Jul 15, 2021

Those With $5M Or More Grabbed 80% Of The Covid Market Run-Up, Hearts & Wallets Says

Retail investors in the U.S. controlled a record $68.3 trillion in investable assets at the end of 2020, up from $52 trillion in March 2020 during the Covid-19 volatility and $60.1 trillion at the end of 2019 before the crisis hit. But the lion’s share of that wealth is in the hands of, well, the wealthy, according to a new report by Hearts & Wallets....
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Jul 15, 2021

Where Did The Mass Affluent Go? Wealth concentration accelerates for $5 million-plus and older households in COVID market runup

A new report from Hearts & Wallets reveals the need for product solutions to lift up lower-asset consumers and support for aging consumers and their families....
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Jul 15, 2021

Wealth Concentrates Among $5M-Plus And Older Households: Study

Households with $5 million-plus in investable assets grabbed over 80% of the COVID market runup, while mass affluent households with $100,000 to under $500,000 declined in number over the same time period, according to a new market sizing report by market research firm Hearts & Wallets....
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Chonce Maddox Rhea, Jun 25, 2021

The FIRE movement: How to retire early with no mortgage debt

One in three Americans has made retiring early a financial goal, according to a report from the financial research firm Hearts & Wallets....
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Jun 17, 2021

Share of Wallet & Household “Reach” Grows At Leading Financial Firms; Key Trust Metric Declines

New research from Hearts & Wallets shows how financial services firms increased reach into U.S. households and grew share of wallet amidst declines in trust and other key success metrics....
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Beagan Wilcox Volz, Jun 16, 2021

Plan Sponsors Push Managed Accounts to Tepid Participants

The financial advice that is offered in the retail market is generally “richer and deeper” than advice that participants get through the workplace, says Laura Varas, CEO and founder of Hearts & Wallets....
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Emile Hallez, Jun 14, 2021

Carson Group partners with insurance marketing firm

Hearts & Wallets Inside Advice® benchmarking data show that more full-service firms have begun including insurance over the past several years.
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Ming Li, Jun 9, 2021

Clients Want Pricing Clarity, But Many Aren’t Getting It

Wealth management clients want clearer and more reasonable pricing, but many don’t understand what they’re paying for, according to a Hearts & Wallets report....
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Ryan Neal, May 26, 2021

Who invests in crypto? Younger, higher-earning households, research shows

While cryptocurrencies’ advocates tout its potential to help lower-income communities build wealth, investors drawn to Bitcoin and other digital assets tend to have higher incomes and more money on hand to put in the market, according to market research firm Hearts & Wallets....
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Steven A. Morelli, May 24, 2021

Investors Want More Comp Clarity, But 3 of 4 Don’t Get It

Fee transparency is the top want from investors across the wealth spectrum, but three in four customers do not understand how their broker or advisor is paid, according to a recent survey....
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Rheaa Rao, May 21, 2021

Vanguard, Fidelity Investors Stay Away From Crypto: Survey

Vanguard and Fidelity investors are less likely to buy or trade cryptocurrency than investors who own funds run by other asset managers, according to a new report by data and consulting firm Hearts & Wallets....
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Ana Lucia Murillo, May 19, 2021

Your 401(k) Isn't Free. Here's How to Figure out How Much You're Paying in Fees

More than four in 10 people say they don’t know how much their workplace retirement plan costs, according to a recent study from financial research firm Hearts & Wallets...
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May 19, 2021

Who Uses Cryptocurrencies and Why

The 1 in 12 U.S. households who use cryptocurrencies are heavily male, Millennial or Gen X....
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Laura Pence, May 18, 2021

People Are Aiming to Retire Younger

According to the market research company, “Hearts and Wallets”, many people want to retire younger....
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May 10, 2021

Ameriprise Financial Named a Top Performer in Hearts & Wallets Customer Satisfaction Survey

Ameriprise Financial (NYSE: AMP) today announced it has again received high marks in an annual customer satisfaction survey conducted by independent research and benchmarking firm Hearts & Wallets....
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Audrey Conklin, May 15, 2021

More Americans retiring early to 'enjoy the senior years' after a year of COVID-19

Americans under 54 represented a higher percentage — 13% — of pre-retirees, or people who are likely to retire within five years....
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Emile Hallez, May 6, 2021

Clients most satisfied at Ameriprise, Ed Jones, Merrill: Report

Consumer research firm Hearts & Wallets surveyed 5,900 people and found that most have no idea how they pay for financial services....
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Alan Goforth, May 4, 2021

Trend: More Americans now want to retire early

Workers want to retire at 55, but are they positioned to successfully do so?
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Kathleen Coxwell, May 4, 2021

Worried About Retirement? 8 Ways to Change Your Perspective

The research firm Hearts & Wallets found that 28% of people 65 and older with at least $100,000 in savings withdrew less than 1% from their accounts....
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John Manganaro, Apr 28, 2021

How Advisers Can Play a Role in Serving Gig Workers

In a Hearts & Wallets study, gig workers reported more difficulty with nearly all financial tasks....
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Kathleen Coxwell, Apr 21, 2021

Worried About Retirement? Try Changing Your Perspective

Here are 8 ways to flip your perspective on retirement:
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Richard Eisenberg, Apr 16, 2021

Aspiring to Retire at 55

It's great if people under 55 get "fired up" about saving and investing earlier....
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Richard Eisenberg, Terry Savage, Pam Krueger, Apr 15, 2021

Friends Talk Money: When to Retire (podcast)

Listen to three hosts on Public Television discuss Hearts & Wallets study on "Aspire to Retire by 55" segment.
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Apr 9, 2021

Weekend Reading for Financial Planners (Apr 10-11)

Based on a survey of nearly 6,000 Americans, recent research from Hearts & Wallets, a data and analytics company that specializes in how consumers save, invest, and seek financial advice, highlights the material impact the pandemic has had on retirement planning mindsets....
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Danielle Andrus, Apr 2, 2021

Is 55 the New 65?

Despite the financial stresses of 2020, a Hearts & Wallets survey found that near-retirees are eyeing earlier retirements....
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Ming Li, Apr 1, 2021

More Americans Want to Retire by 55. How Can FAs Help?

More Americans than ever want to retire at an earlier age, but many are not well-prepared financially, according to Hearts & Wallets....
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Beagan Wilcox Volz, Mar 24, 2021

Advice Gap: Retirement Dreams Often Divorced from Reality

Nearly 40% of workers said last year that they plan to retire before age 65, according to a Hearts & Wallets survey....
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Cheryl Winokur Munk, Mar 17, 2021

More Clients Considering Early Retirement, But Are They Ready?

Many advisory clients may have unrealistic expectations about when they can retire....
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Ted Godbout, Mar 17, 2021

More Americans Hoping to Retire Early, But Is That Realistic?

The desire to retire at an earlier age is making a comeback, as an increasing number of younger Americans want to retire before the age of 65, a new report finds....
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Steff Chalk, Mar 17, 2021

Research Shows: 401k Participation Rates Increasing & “Pre-Retirees” Getting Younger

401k participation rates during the pandemic show some surprising trends...
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Mar 17, 2021

Many Americans Now Aspire To Retire By 55

A new report by Hearts & Wallets shows that in 2020, more consumers (39%) anticipate retiring before age 65 than in any other year since in 2010 with 18% of those saying they plan to retire by age 59....
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Ginger Szala, Mar 16, 2021

Growing Number of Americans Want to Retire Before 65

A new study shows that a bigger share of consumers, 39%, plan to retire before age 65 than in any other year since 2010....
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Emile Hallez, Mar 16, 2021

One in six people now aim to retire before 55

The traditional age of 65 is too long to wait to retire for more than 17% of Americans, according to a report released Tuesday by consumer research firm Hearts & Wallets....
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Jacqueline Sergeant, Mar 16, 2021

Amid Savings Deficits, Survey Finds Americans Aim To Retire Younger

Americans' target retirement ages are moving younger. For the estimated 11.5 million households with millennial and Gen X breadwinners, the ideal retirement age is 55, according to a report by research and benchmarking firm Hearts & Wallets....
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Mar 16, 2021

Growing Number of Americans Want to Retire Before 65: Study

A new study shows that a bigger share of consumers, 39%, plan to retire before age 65 than in any other year since 2010....
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Amanda Umpierrez, Mar 12, 2021

Hearts & Wallets Selects John Towle as Chief Client Officer

In his new role, Towle will focus on client service, client engagement and new business development with the goal of building stronger relations with existing clients and developing relations and business opportunities with new clients....
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Beagan Wilcox Volz, Feb 22, 2021

Plan Sponsors Seek Emergency Funds for Strapped Employees

Building an emergency fund has long been many Americans’ top saving and investing goal, according to Hearts & Wallets research....
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Carla Fried, Feb 17, 2021

Crucial Retirement Investment Strategy: Misunderstood by Nearly Everyone

Only one in five retirement savers, in the quiz by Hearts & Wallets, correctly identified passive investing...
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Alan Goforth, Feb 15, 2021

Watch your language: Advisors should adjust to lack of financial fluency by most investors

In a survey, Hearts & Wallets examined consumer understanding of the language of investing, the connection to financial needs and behaviors, and the implications for advice, workplace retirement and asset management businesses....
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Ming Li, Feb 12, 2021

Fewer U.S. Households Delegating Investment Decisions to Professionals

Americans are tapping into multiple sources of advice and are less likely to rely on financial professionals to make investment decisions, according to recent research....
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Feb 11, 2021

What Investors Want...

A new study from Hearts & Wallets reveals changing attitudes in the investment decision-making process, with an emphasis on taking more control of it....
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Feb 9, 2021

Consumers Want Financial Advice, Not Necessarily From Advisors

In a perilous time when financial advice is more important, consumers are talking to financial advisors even less....
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Carla Fried, Feb 2, 2021

Financial Success in Your 20s: Car, Vacation, Emergency Fund

For people in their early 20s, top financial priorities are getting a vacation, building an emergency fund and owning a car, according to a recent survey by consumer research firm Hearts & Wallets....
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Emile Hallez, Feb 1, 2021

HSAs, an adviser favorite, just don’t get much love

Younger workers have the highest rates of HSA ownership, according to data from consumer research firm Hearts & Wallets....
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John Manganaro, Jan 27, 2021

Pandemic Lessons: The Importance of the Savings Hierarchy

Laura Varas, Hearts & Wallets founder and CEO, is not shy about diagnosing some of the biggest hurdles facing financial advisory firms and asset managers today....
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Carla Fried, Jan 17, 2021

How to make your post-covid vacation fit your financial plans

Americans are eager to hit the road. Consumer research firm Hearts & Wallets, recently asked nearly 6,000 people to choose their top money-related goals from a list of 15 saving/spending/investing options....
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Jan 14, 2021

The Way We Save: How advisors can ‘win on the saver spectrum’

A new study from the financial research and benchmarking firm Hearts & Wallets identifies key goals and needs for saver segments; Where is the lonely middles in the Liquidity Spectrum?...
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Jeffrey Cutter, Jan 14, 2021

Shifting Financial Attitudes

Get this: according to a recent study by Hearts & Wallets, 1 in 3 Americans say COVID-19 has changed their attitudes to saving, investing and advice, ranging from increasing anxiety levels to greater receptivity to financial advice....
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Rheaa Rao, Jan 6, 2021

Beyond Advice: Shops to Buy Specialized Robos

Investors, including those new to investing, look for robos that do more than just help them with asset allocation, Varas says....
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Taylor Tepper, Jan 4, 2021

How To Fix America’s Retirement Crisis: 10 Experts Weigh In

Laura Varas, chief executive officer of Hearts & Wallets, thinks non-retirement savings need to be prioritized, too....
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Carla Fried, Jan 4, 2021

Four Steps to Realizing Your Emergency Savings Goal

Hearts & Wallets, a consumer research firm, reported that saving for an emergency was a universal goal across generations, clocking in as the #1 financial priority among millennials, Gen X, boomers and the silent generation....
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Steff Chalk, Dec 14, 2020

Plan Fiduciary Financial Literacy: Keeping It Simple

New research from Hearts & Wallets finds that using simple, clear language can help boost financial literacy – and retirement plan savings rates. ...
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Dec 10, 2020

1 in 3 Americans Have Changed Their Attitudes Toward Saving, Investing and Financial Advice

A new report from Hearts & Wallets examines the impact of COVID-19 – how the initial shock and ongoing reactions have changed the consumer mindset....
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Amanda Umpierrez, Dec 9, 2020

Hearts & Wallets Study Shows Workers Want More Personalized Financial Advice

The study, titled “Attitudes & Sentiment: COVID-19 as a Catalyst for Change in Saving, Investing and Advice Solutions” surveyed close to 6,000 U.S. households, and found that one in three Americans say COVID-19 has influenced their current attitude....
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Rheaa Rao, Dec 2, 2020

Merrill to Launch Robo-Like Retirement Product

Merrill Lynch plans to roll out a retirement-focused digital offering in March for participants of retirement plans that use its recordkeeping services, a spokesperson confirms....
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Ted Jenkin, Nov 30, 2020

Here’s why women’s money decisions will shape the future for the U.S.

Nearly 9 in 10 women who are married or live with a partner said they are involved in spending and investing decisions in their household, up from just 42% in 2012, according to a recent report from Hearts & Wallets...
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Ted Godbout, Nov 23, 2020

Lack of Financial Literacy May Deter Retirement Plan Participation

Hearts & Wallets’ “Financial Fluency: What Consumer Understanding of the Language of Finance Means for Advice, Retirement and Asset Management” finds that only 19% of Americans achieved a passing grade when asked to choose the best answer for seven key investment selection terms that were presented to participants in a national survey of nearly 6,000 U.S. households....
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Brian Anderson, Nov 18, 2020

How Avoiding Complex Financial Terms Can Benefit 401k Plans

New Hearts & Wallets research finds most Americans fail financial fluency investing quiz, but using simple, clear definitions can help participants save more...
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Nov 18, 2020

Most Americans Fail Financial Fluency 'I.Q. Test’

New report from Hearts & Wallets examines consumer understanding of the language of investing, the connection to financial needs and behaviors, and the implications for advice, workplace retirement and asset management businesses....
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Ted Godbout, Nov 18, 2020

Lack of Financial Literacy May Deter Retirement Plan Participation

The results of a recent survey reveal that most Americans, including retirement plan participants, failed a fluency quiz of key investment selection terms, which can translate into saving less and lower use of investment products....
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Emile Hallez, Nov 17, 2020

Should 401(k)s require a test for savers to invest outside of target dates?

Terms like 'mutual fund' and 'passive investing' are misunderstood, and those who can't define them are less likely to invest and save for retirement, according to a new report....
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Nov 17, 2020

Consumers Confused Over ‘Passive Investing’ Save Less, Study Says

Most Americans fail a financial fluency quiz of key investment selection terms, and confusion over a term like “passive investing” can translate into saving less and lower use of investment products, according to a new report by Hearts & Wallets...
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Ben Miller, Nov 13, 2020

Callan to Shutter Kaiser’s Custom TDFs

“I think that some product rationalization, at the industry level, is very much in keeping with some of the bigger consolidations that we’re seeing,” says Laura Varas, founder and CEO of Hearts & Wallets....
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Danielle Andrus, Oct 19, 2020

Older Americans Want Retail Advice, Rollovers: Study

For many Americans, an employer-sponsored retirement plan is the primary – if not the only – way they save for retirement. However, research from Hearts & Wallets finds these plans may not be providing older Americans with everything they need to be successful....
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Ted Godbout, Oct 16, 2020

Older Americans More Receptive to Holistic In-Plan Solutions

Hearts & Wallets’ “What Older Americans Want from Workplace Investing: Ideas for Improving Advice & Income Products” study finds that the urgency to get more advice than what is available through current workplace service models is growing for older affluent Americans who currently prefer rollover IRAs to former employer plans....
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Emile Hallez, Oct 15, 2020

Hearts & Wallets report finds participants want advice that their employer-sponsored plans simply can't provide

Some of the advice that 401(k) participants want most isn’t available in their workplace plans: guidance on real estate and a retirement timeline....
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Danielle Andrus, Oct 15, 2020

6 reasons your pre-retiree employees might actually prefer retail advice

Hearts & Wallets identified six reasons older workers aren’t connecting with the retirement and investing resources offered through their workplace plans.
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Oct 15, 2020

Consumers receptive to leaving money in-plan and getting advice from retail providers

New research from Hearts & Wallets reveals an urgency among affluent Americans to get more than what is available through today’s workplace service models....
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Teresa Carey, Oct 13, 2020

Robo-Advisors Thrive in 2020 Amid Volatility and Consolidation

Laura Varas, Hearts and Minds CEO, believes that there is room for more robo-advisories....
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Rich Eisenberg, Sep 24, 2020

Unemployment in the LGBT community is steep—here’s a little help for those with money anxieties

The COVID-19 pandemic has really done a number on the personal finances of millions of Americans, but the LGBTQ community has been especially bruised....
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Beagan Wilcox Volz, Sep 22, 2020

Where Retirement Savers Most Want Help: Schwab

Among about 1,500 retirement plan participants ages 25 to 70, nearly 60% said they did not know the age at which they would stop working full-time, according to 2019 research from Hearts & Wallets....
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Nicole Casperson, Sep 14, 2020

Robos gain traction with affluent millennials: Study

Robo-adviser users are often stereotyped as young, first-time investors with minimal assets who are just getting their footing in financial planning. Yet fresh data show robos are making inroads with affluent and experienced millennial investors, too....
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Judy Ward, Sep 14, 2020

Social Security demystified

Laura Varas, CEO and founder of Hearts & Wallets, says pre-retirees worried about their finances need to get a realistic handle on both their expenses in retirement and the retirement income they will require....
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Ryan Neal, Sep 11, 2020

Who actually uses robo advisors? New data reveals surprising answers

Though clients using digital investment platforms are commonly stereotyped as rookie investors with limited assets, new data shows robo advisors are attracting wealthier and more sophisticated clients....
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Victor Chatenay, Sep 10, 2020

Less than one in 10 U.S. households use robo-advisory platforms

Less than one in 10 U.S. households use robo-advisors. This is according to analytics firm Hearts & Wallets' survey of 5,641 households....
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Rheaa Rao, Sep 9, 2020

Roboadvisers make slow progress gaining ground with investors

Just 8 per cent of U.S. households report having money in such services, which typically rely on portfolios made of ETFs, the Hearts & Wallets study says...
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Rheaa Rao, Sep 4, 2020

Robos Have Attention. But Not Enough of It: Report

Many large asset managers have shelled out time and money to develop robo-advisors. But only a sliver of investors actually use such digital services, according to a report by data and analytics firm Hearts & Wallets....
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Rich Eisenberg, Sep 3, 2020

Help for the Money Anxieties of Older LGBT Adults

According to new data from the Hearts & Wallets research firm, 8% of LGBT people age 55 to 75 it surveyed have money invested in a robo-adviser and about 16% of LGBT people of any age do....
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Ming Li, Sep 3, 2020

Robo Competition Heating Up as More Americans Gain Digital Aptitude

The popularity of robo-advisors is growing among wealthy millennials and more experienced investors, but only robos with distinctive value propositions that meet new customer needs will survive, according to a recent Hearts & Wallets analysis.
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Sep 3, 2020

How Robos Are Gaining Traction By Providing Critical Digital Advice

A new study from Hearts & Wallets, a data and analytics company, identifies new consumer needs and analyzes what’s behind the growth of Acorns, Robinhood and other new entrants.
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Lee Barney, Sep 1, 2020

Many Focus on Saving for Retirement Over Paying Off Debt

Some of the same people say they plan to work in retirement, and they may have to if they don’t manage their debt.
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Lee Barney, Sep 1, 2020

Majority of People Prioritize Retirement Saving Over Being Debt-Free

Laura Varas, CEO and founder of Hearts & Wallets, says, “Financial wellness programs need to help people holistically with all of their financial goals—not just retirement. Programs that do not just favor retirement savings but that take a more holistic approach to all of their goals will better engage participants.”
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Emile Hallez, Aug 6, 2020

Clients appreciate phone calls now more than ever: Survey

Advisers who made calls during the COVID-19 crisis have more satisfied clients than those who sent form emails.
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Emile Hallez, Jul 30, 2020

Student loans get cheaper, but college is a big question amid COVID-19

Paying for college has moved toward the bottom of people’s financial priorities, according to Hearts & Wallets survey data....
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Jul 29, 2020

New study focuses on impact pandemic is having on saving, investing and advice behaviors

Parents are saying no to college saving, and health care is the top concern for the newly unemployed, according to a new COVID-19 tracking report from Hearts & Wallets....
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Jul 19, 2020

Business People: Ameriprise Financial

Ameriprise Financial, Minneapolis, announced that it has been named a top performer in the 2020 Wants & Pricing customer satisfaction report conducted by independent research and benchmarking company Hearts & Wallets.
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Dylan Jackson, Jul 14, 2020

Who's in charge of family finances after 5 p.m.? It depends on net worth, age

Hearts & Wallets found that women are markedly more involved in financial decisions than in the past. Nearly 9 in 10 women in relationships say they are involved in their household’s “spending and investing” decisions, up from 4 in 10 in 2012....
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Rheaa Rao, Jul 8, 2020

Fidelity Go Will Be Free for Low-Balance Investors

“Fidelity is democratizing advice for lower account values,” Varas says. “It’s basic advice in the scheme of advice, but people are still getting access to balanced portfolios and investment selection.”...
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Emile Hallez, Jul 7, 2020

Goldman Sachs’ Ayco adds ‘marketplace’ for workplace clients

“Scalable technology solutions for empowering financial wellness in the mass market [are] the golden egg that many firms are going after,” Varas said. “The size of the market opportunity to provide advice to the workplace … is enormous. A lot of investors have their first [financial advice] experience through the workplace.”...
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Rheaa Rao, Jun 30, 2020

Empower’s $1B Robo Buy Pushes Firm Beyond Retirement

Personal Capital’s dashboard, through which it allows investors to see accounts that they might have spread across multiple firms, is popular with investors, says Laura Varas, CEO of Hearts and Wallets, a data and consulting firm. The tool engages investors to learn more deeply about investing, she adds....
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Amanda Umpierrez, Jun 24, 2020

Another Risk for Retirement Savings: Divorce

Forty-two percent of women age 59 and older say they are considering moving to a smaller, less expensive home to free up money to fund retirement, says Hearts & Wallets data.
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Carla Fried, Jun 17, 2020

Leaving Finances to the Husband: Not Wise

A new survey of 50,000 households from Hearts & Wallets, a data analytics firm, suggests trouble ahead: 56% of women say they “share responsibility” for spending and investing decisions; another 31% say they’re “primarily responsible.” But only 5% of married/partnered men say their spouse/partner is in charge of the money decisions, and only 40% say the responsibility is shared....
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Beagan Wilcox Volz, Jun 16, 2020

Pandemic a Good Time for Our First National Ad Spot: Empower

“It’s been for many years our view that it’s good for companies that have traditionally been operating behind the scenes in terms of consumer awareness to introduce themselves to consumers and make themselves known,” Varas says...
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Jun 11, 2020

Women Say They’re in Charge of Finances, But Male Partners Often Disagree

New findings by the data-analytics firm Hearts & Wallets show a third of U.S. women say they are “primarily responsible” for household spending and investing decisions, but only 5% of male partners agree...
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Emile Hallez, Jun 10, 2020

Women taking bigger role in family finances, despite men: Report

Nearly nine in 10 women who are married or live with a partner said they are involved in spending and investing decisions in their household, up from just 42% in 2012, according to a report this week from consumer research firm Hearts & Wallets....
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Rebecca Moore, Jun 8, 2020

Retirement-Age Households Show a ‘Chunk or Nothing’ Withdrawal Pattern

Consumer behavior shows a consistent “chunk or nothing” pattern in retirement, first identified by Hearts & Wallets in 2012, where nearly half (43%) of households age 65 and older draw either nothing (0% of assets) or chunks (8% or more of assets)....
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Kerry Hannon, Jun 3, 2020

What do women want from their financial advisers? Straight talk, clear explanations, and lower fees, for starters

Recent research from the Hearts & Wallets financial research firm found that when women and men 50+ were asked what they want from financial advisers and financial services firms, the percentage of women saying they wanted something was far more than men....
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May 28, 2020

Ameriprise Financial Named "Top Performer" in Customer Satisfaction Ratings

Ameriprise Financial (NYSE: AMP) today announced that it has been named a top performer in the 2020 Wants & Pricing customer satisfaction report conducted by independent research and benchmarking company Hearts & Wallets. The annual survey asked more than 5,000 households to rate their financial firms based on service dimensions that customers most value. Ameriprise garnered top performer status in "unbiased, puts my interest first," "explains things in understandable terms" and "understands me and shares my values."...
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Kerry Hannon, May 21, 2020

What Women 50+ Want From Financial Advisers — Much More Than Men

Hearts & Wallets found, women’s attitudes have been shifting to an “I demand respect and performance” attitude when working with money pros. These days, women who are financial adviser clients or prospects —especially those over 50 — often want more, much more...
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Kerry Hannon, May 21, 2020

What Women 50+ Want

Recent research from the Hearts & Wallets financial research firm found that when women and men 50+ were asked what they want from financial advisers and financial services firms, the percentage of women saying they wanted something was far more than men. Those factors deemed more important to women ranged from low fees to a person or team assigned to their account to online account access and tools to clear and useful statements to sharing their values....
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Carmen Germaine, May 20, 2020

Fidelity Rolls Out Rewards Program With Money Fund Perks

Retaining more of investors’ cash is particularly important as investors increasingly shift their assets among several fund firms, Varas says. Loyalty programs are often as much about increasing wallet share as they are about improving investor satisfaction, she says....
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May 4, 2020

What Are Clients Asking For Today? More Access, More Mobile

Understanding the new touch-points for Financial Services providers to reach their clients...
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Marlene Satter, Apr 28, 2020

Is it bad that clients don't understand how financial services providers earn money?

Even before the lockdown resulting from the coronavirus pandemic, consumers were hankering for more ways to gain access to their financial services providers and accounts via mobile apps, online tools, telephone and branch access....
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Ted Godbout, Apr 27, 2020

Many Long-term Investors Are Now First-time Financial Advice Seekers

A study by Hearts & Wallets found that investor demand for more access, in more ways, to financial services has been growing—and that was even before COVID-19 caused call volumes to spike....
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Emile Hallez, Apr 24, 2020

Clients don’t grasp fees, and that’s bad for business

Nearly a third of investors have no idea how they pay for financial services, and that issue is likely to be exacerbated by the proliferation of zero-fee funds and trading, a report this week from Hearts & Wallets shows....
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Alex Padalka, Apr 23, 2020

Clients Want More Access to Financial Advice Across More Channels

Financial advisors may have to make themselves more available to their clients as consumers increasingly want more contact across multiple touchpoints — even before the coronavirus pandemic, according to a recent survey...
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Lee Barney, Apr 22, 2020

Pandemic Reveals Overwhelming Need for Financial Wellness Programs

“The first thing that is going to happen to financial wellness programs following this pandemic is that they are going to focus on helping people to be holistically financially well,” says Laura Varas, CEO and founder of Hearts & Wallets....
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Apr 16, 2020

Big Drops in Millennials Saving for a Home and Gen Xers Saving for Children’s College

A Special COVID-19 interactive resource from the data & analytics company Hearts & Wallets. Top saving and investing goals of Americans are shifting dramatically in the wake of COVID-19 with cash, emergency funds running out quickly...
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Emile Hallez, Apr 15, 2020

Millennials hit hardest in this economy, report says

The COVID-19 crisis has led to major changes in savings and spending behavior, but some generations are much more affected than others, according to a report issued Wednesday by Hearts & Wallets....
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Mar 18, 2020

The Power of Multiples: How to Reduce Financial Pain Points

New research from the data analytics company Hearts & Wallets reveals how we comprehend, and manage, financial events within our lives.
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Carmen Germaine, Mar 9, 2020

Pershing Rolls Out New Pricing for RIAs

The subscription pricing model could also make it easier for advisors on the platform to offer subscription fees to their own investors, says Laura Varas, CEO of Hearts & Wallets.
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Feb 26, 2020

Investor Trust: Drivers, Builders and Busters

Understanding is key to improving customers’ trust of financial services firms, as identified in a new report by Hearts & Wallets, which features the top 10 drivers, trust builders and busters, and action steps that are within a firm’s control....
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Carmen Germaine, Feb 21, 2020

Morgan Stanley to Capture Younger Investors With E*Trade Buy

About 14% of Morgan Stanley clients also have E*Trade accounts, according to 2018 estimates from Hearts & Wallets. Meanwhile only 6% of E*Trade customers also have Morgan Stanley accounts....
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Emile Hallez, Feb 20, 2020

We want help with college loans, not 401(k)s, workers say

Two-thirds of workers age 21 to 27 said their companies should help them pay down student loans, while just over a quarter, 27%, said employers should help workers save for retirement, according to a report Wednesday from consumer research firm Hearts & Wallets...
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Beagan Wilcox Volz, Feb 20, 2020

Forget Retirement. 39% of Workers Want Help With Student Loans

Nearly 40% of Americans believe companies should help their employees pay off student debt, according to a recent survey. In contrast, only 25% said employers should contribute to their retirement savings, Hearts & Wallets found in a 2019 survey of more than 5,400 U.S. households....
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Feb 18, 2020

Debt, Saving & Taxes: Can employers play a role in the management of student loan repayment?

More Americans say employers have a role in paying off student loans than providing for retirement in a new consumer mindset report by Hearts & Wallets....
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Rich Eisenberg, Feb 17, 2020

The UN and AARP Team Up for Age-Diverse Workforces

...a new Hearts&Wallets survey found that one in four pre-retirees is very concerned about “not being able to work as long or as much as I want.”...
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Judy Ward, Dec 30, 2019

Missing the Target?

As a growing percentage of plan assets flow into target date funds, investor data and analytics firm Hearts & Wallets, LLC has asked more than 50,000 Americans about their saving and investing habits. One theme that has emerged: People need more help than they’re getting from today’s packaged investment products. A few of the insights from Rye, New York-based Hearts & Wallets about where people say they need help:...
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Dec 29, 2019

Trends in Wealth Transfer

More U.S. households expect to receive inheritances, as families say they have unmet needs in discussing family wealth, and couples say partner planning for retirement can cut worry in half. This is according to a new report by Hearts & Wallets, the source for retail investor data and insights....
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Beagan Wilcox Volz, Dec 6, 2019

Warren, Paul Float Bills to Expand Access to 401(k)s

The private sector has been working for the past several years on ways to tackle the issue of student debt, says Laura Varas, CEO of Hearts & Wallets, a data and research firm. But legislative action “to make it easier for the middle class” would be welcome, she says....
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Ted Godbout, Nov 19, 2019

What Builds – or Busts – Investors' Trust?

According to Hearts & Wallets’ “Trust Drivers 2019: Building Retail Investor Trust in the New Choice-Driven Marketplace,” trust drivers have changed over the past decade in a marketplace experiencing pricing disruptions and an explosion of choice. Consequently, customers want to understand firm offerings and they want to be understood, the report emphasizes. ...
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Nov 19, 2019

What Really Drives Financial Trust?

Pricing, commission and fees have little impact, but satisfying client-yearning for information ranks very high...
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Marina Gerner, Nov 17, 2019

The rise of the DIY investor

How do DIY investors decide what to invest in? “Consumers often believe they are self-directed, but closer analysis reveals a more complex reality,” says Laura Varas, chief executive and founder of Hearts & Wallets, a data and consulting firm. U.S. consumers find ideas in financial publications, online and also place their trust in advice from friends and family.
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Oct 16, 2019

Getting Consumers Investing Again

With $10T sitting in cash, how do you break through the “Double Confusion”? Simple products can encourage average Americans to increase equity exposure...
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Debbie Carlson, Oct 3, 2019

8 Tips in Choosing a Robo Advisor

Investors should think about their goals before reviewing robo advisors, says Laura Varas, CEO and founder of Hearts & Wallets, a consumer data and research firm....
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Beagan Wilcox Volz, Sep 24, 2019

Ex-OppyFunds CMO Lands at American Century

Some asset managers in recent years have devoted considerably more resources to the sales function, at a cost to marketing, says Laura Varas, CEO of data and research firm Hearts & Wallets....
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Beagan Wilcox Volz, Sep 12, 2019

Investors Want Help Talking Inheritance. Shops Can Provide: Study

The massive transfer of wealth from older to younger generations set to unfold in the coming years creates significant opportunities for asset managers to connect with financial advisors and end investors on the often-thorny subject of inheritance, a new Hearts & Wallets study suggests....
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Marlene Satter, Sep 10, 2019

Inheritance plans still a needlessly taboo topic

A Hearts & Wallets study, highlights the fact that while people leaving an inheritance might want to talk about it more than they have already, beneficiaries can be reluctant to raise the topic for fear of seeming greedy—although they’d like to know more about what lies ahead....
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Sep 10, 2019

Great Expectations for Inheritances

While families recognize unmet needs in discussing family wealth, they see a positive impact in "partner-planning." New research from Hearts & Wallets Investor Quantitative Database reveals the latest trends in wealth transfer...
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Andrea Coombes, Sep 4, 2019

Why brokerage accounts are becoming more popular

When you’re not quite sure where life might take you — or what you’ll need your money to do for you — you want flexibility. That might be one reason why more Americans are turning to the old-school brokerage account....
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Alicia Adamczyk, Aug 27, 2019

Brokerage accounts are becoming more popular—here’s when you should open one

Over 40% of U.S. investors said they had a brokerage account in 2018, compared to 31% in 2012, according to a May 2019 report from investment data research firm Hearts & Wallets....
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Brian Anderson, Aug 27, 2019

Top Goal of 401k Money Movers: Simplify Finances

The top reason investors say they move money from 401k plans and other accounts is to “simplify their finances,” according to a new Hearts & Wallets report...
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Lauren Corradi, Aug 27, 2019

Why Do Participants Roll Out of 401(k)s?

The top reason investors say they move money from 401(k) plans and other accounts is to "simplify their finances," according to Hearts & Wallets recent report....
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Aug 27, 2019

Simplification Trend Drives Money Movement as Younger Consumers Take the Lead in Transactions

New research from Hearts & Wallets, a data and consulting firm focused on understanding the drivers behind retail investor decision making....
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Paola Peralta, Aug 26, 2019

Retirement Scan

The percentage of investors with a taxable brokerage account rose to 42% in 2018 from 32% in 2010, according to a survey by Hearts and Wallets in this NerdWallet article. Although this type of account has fewer restrictions compared with retirement accounts, clients should still contribute to their 401(k)s and IRA because of the benefits, such as tax deferral on the contributions and tax-free growth on investments....
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Andrea Coombes, Aug 23, 2019

Why This Investment Account Is Becoming More Popular

There’s a “thirst for liquidity,” says Laura Varas, founder and chief executive of Hearts & Wallets. “More and more consumers are recognizing the tension between the ability to defer taxes through accounts like 401(k)s and the need for ready access.”...
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Rich Eisenberg, Aug 13, 2019

Preretirees aren’t being realistic about expenses in retirement—and it’s not just health care

A survey shows retirement expenses vary greatly from what people expect...
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Aug 13, 2019

Financial Advice: Consumers Weigh in on Subscription Pricing, Flat Fees and Other Pricing Options

New research from Hearts & Wallets, a data and consulting firm focused on understanding the drivers behind retail investor decision making, offers new perspectives on advisor compensation....
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Aug 1, 2019

State of Financial Advice: This benchmarking report tracks top trends and industry best practices

Hearts & Wallets has released its annual benchmarking report, which identifies factors that distinguish the best financial advice "experiences" that advisors offer to their clients....
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Rich Eisenberg, Jul 30, 2019

What people think they'll spend in retirement isn't what they actually do

...Hearts & Wallets financial research firm, asked 495 “late career” workers age 53 to 64 whether they thought they’d spend more, less or the same on key expenses in retirement than they currently do. The researchers also asked 1,994 retirees whether they’re spending more, less or the same on those expenses as they did before retirement....
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Rich Eisenberg, Jul 30, 2019

Here’s the Reality About What We’ll Spend in Retirement

Our ability to avoid outliving our money is, in large part, due to our expenses in retirement. Turns out, a new study reveals, we’re pretty lousy at predicting how much we’ll actually spend on housing and health care when we retire. And another study shows our spending just before retirement and in the first years of retirement is often wildly volatile....
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Carmen Germaine, Jul 19, 2019

Schwab Exec: Subscription Advice Models 'Underrated'

Hearts & Wallets' research has found that investors are interested in pricing mechanisms that allow them to “jump in and out of getting” financial planning services and prefer flat fees to ongoing subscription services, founder Laura Varas says....
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Jun 28, 2019

The Finance of Longevity

Sharp contrasts between the expectations of the yet-to-be retired with the realities of current retirees suggest retirement income recipes will mix multiple sources, incorporating work, where possible, and creative use of real estate, according to the latest report by Hearts & Wallets, the source for retail investor data and insights....
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Lauren Corradi, Jun 25, 2019

Not-Yet-Retirees Miscalculate Retirement Income

There are significant contrasts between expectations and reality when it comes to retirement expenses and more, according to a recent study by Hearts & Wallets....
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Beagan Wilcox Volz, Jun 24, 2019

Investors Divvy Up Assets Among More Providers, Pushing Shops to Adapt

Investors are doing business with a growing number of financial services firms, according to a recent Hearts & Wallets report....
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Garrett Keyes, Jun 12, 2019

Edward Jones, Charles Schwab, Morgan Stanley Among Most Trusted by Consumers

Edward Jones, Charles Schwab and Morgan Stanley are among the firms leading the pack in consumer trust ratings, according to a new study from retail investor research firm Hearts and Wallets....
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Jun 12, 2019

Share of Wallet at Leading Financial Services Firms Drops as Multiple Relationships for Consumers at All-Time High

Consumers are spreading their wallets around with use of financial services firms at an all-time high, as share of wallet drops at leading financial services firms, according to the latest report by Hearts & Wallets, the source for retail investor data and insights....
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Beagan Wilcox Volz, May 7, 2019

Gig Workers Report Higher Anxiety, Hunger for Financial Help

Asset managers that fail to address workers in the growing “gig economy” risk overlooking millions of potential clients, a new Hearts & Wallets study suggests.
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C.J. Marwitz, May 7, 2019

Gig workers would welcome some financial advice

Gig workers represent 31 percent of U.S. households, and while most say they gig by choice—70 percent for singles and even more for married or partnered—gigging is most common among the young and single....
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Lee Barney, May 7, 2019

Gig Workers Receptive to Financial Advice

Gig workers comprise 31% of all U.S. households, according to a new report from Hearts & Wallets, “Income & Net Worth.”...
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Emile Hallez , May 3, 2019

Retirement Cash-Outs a Growing Problem, Reports Show

...more workers appear to be recognizing the necessity of having emergency reserves. A 2017 report from Hearts & Wallets found that building up an emergency fund was the most common top financial goal among people the group surveyed.
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Garrett Keyes, May 1, 2019

Want Wealthy Millennial Clients? Here’s What They Really Want

Millennials with assets greater than $100,000 use automated advisors seven times more than any other generation with the same asset base, a Hearts and Wallets national survey of more than 5000 households shows. And that number will increase among millennials, if not other age demographics too, sources say, adding that if advisors are looking to make headway in the demographic, they’d better get a robo....
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Marlene Satter, May 1, 2019

Gig workers would welcome some financial advice

Americans may be saving more, but gig workers are having a tougher time of it. Not surprisingly, their financial situations are not only more complex but are causing them more anxiety, and they could really use some advice....
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May 1, 2019

Tailoring Financial Advice Solutions to Address Personal Adversities of Diverse Consumer Groups

A new Hearts & Wallets Household Finance Report reveals Gig workers report more anxiety about their financial situations, more difficulty with financial tasks, and they also tend to use more advice...
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Apr 24, 2019

Ameriprise Financial Reports First Quarter 2019 Results

Ameriprise continues to earn industry accolades for its client experience. During the quarter, Ameriprise earned Hearts & Wallets’ Top Performer™ recognition in the following categories: unbiased and puts my interests first, explains things in understandable terms, and understands me and shares my values....
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Apr 12, 2019

Customers of Financial Services Firms Rate the Top Performers

The ninth annual Hearts & Wallets national customer satisfaction rating reveals Top Performer financial services firms and identifies top consumer wants for firms and financial professionals in a new report by Hearts & Wallets, the source for retail investor data and insights....
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John Sullivan, Apr 10, 2019

Top Performing Financial Firms According to Clients

Hearts & Wallets released its national customer satisfaction rating on Tuesday, which identifies top performing financial services firms in the eyes of their customers and top consumer wants for firms and financial professionals....
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Ross Snel, Apr 9, 2019

At Wells Fargo, Cost Cuts and Shrinking Revenues

...Wells Fargo Advisors, the company’s brokerage unit, is among the top advisory firms for understanding and sharing client values, according to a new survey. The poll by Hearts & Wallets shows that about 40% of the unit’s customers give it a “very high trust rating,” Financial Advisor IQ reports.
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Garrett Keyes, Apr 9, 2019

In the Middle of its “Rough Patch,” Here’s How Consumers Rate Wells Fargo Advisors

Firms cited as "top performers" in “consumer understanding” and “value sharing” include Ameriprise, Edward Jones, Morgan Stanley and Wells Fargo Advisors....
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Carmen Germaine, Apr 4, 2019

Fear Factor: Shops Work to Get Skittish Savers Comfortable With Investing

Product providers that want to convince investors sitting on mounds of cash to put some of it in their funds first need to address the emotional aspects of money, a new Hearts & Wallets report suggests.
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Mar 26, 2019

Consumers Share Six Top Reasons for Keeping a Cash Stash…and What Would Motivate them to Invest

According to a recent consumer study, consumers shared six top reasons why they keep stashes of cash and what might motivate them to invest their piggybanks, according to a new report by....
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Alessandra Malito, Mar 25, 2019

How your company may be hurting your retirement savings

Auto-enrollment would be even better if companies offered employees the ability to defer some of their salary into nonretirement savings accounts, said Laura Varas, founder and chief executive officer of research and analytics firm Hearts & Wallets....
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John Manganaro, Mar 12, 2019

Workplace and Retail Advice Should be Complementary

A recent Hearts & Wallets survey found retail advisers more often consider individualized financial and wellness goals with their clients, and they are more likely than workplace retirement plan advisers to have expertise on taxable brokerage accounts, contributory individual retirement accounts (IRAs) and rollover IRAs....
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Jackie Noblett, Mar 6, 2019

Netflix and Plan: Cetera Takes Cue From Subscription Services With New Advice Model

Cetera aims to help advisors reach younger and less wealthy clients through a new system that lets investors pay for financial planning services on a subscription model....“The investment and savings industry is very push-oriented,” says Laura Varas, CEO of Hearts & Wallets. “Everyone in the industry has to stop thinking of themselves as salesmen.”...
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Feb 26, 2019

Here Come The Power Savers

For younger U.S. households, ‘new saving’ represents more than half of their investable asset gains The Hearts & Wallets Portrait Grid™, reveals savings as main path to asset growth for Americans age 45 and under; Investments propel older consumer asset gains...
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Emile Hallez, Feb 15, 2019

You Get What You Pay For, and Free Advice Is Risky: Report

Free online retirement planning programs give the worst financial advice, according to a recent report from Hearts & Wallets. The number of advice programs, ranging from free online calculators to paid, full-service options has exploded in recent years. And many have expanded to provide more comprehensive financial planning that builds in college savings, emergency funds and other factors beyond just retirement....
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Marlene Satter, Feb 11, 2019

Financial advice differs from retail to workplace

The substance and quality of advice people get on financial actions vary, depending on whether they’re getting that advice on a retail level or at the workplace. So says a new report from Hearts & Wallets, which points out that there’s some broad variation between the two sources, with workplace financial advice mostly focused on 401(k)s while retail advice tends to “consider more goals and account types,” in addition to urging clients to save at higher levels than workplace-provided advice....
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Ayo Mseka, Feb 1, 2019

Top Financial Goals of U.S. Consumers

The strong link between consumers' understanding of what personal financial advice is and seeing the value of paying for professional help is one of the top trends in consumer attitudes in 2018. This trend was identified in the latest report by Hearts & Wallets...
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Lucy Dean, Jan 31, 2019

How seniors are redefining retirement

When you hear the term “gig economy” you might imagine young, tech-savvy graphic designers, web developers or energetic Uber and Delivery riders....In fact, US retail investor data and insights firm Hearts & Wallets released research in 2017 finding one-third of future retirees anticipate they will earn one-quarter of their income by working. That was a 6 per cent increase from 2016....
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John Sullivan, Jan 29, 2019

How the ‘Consumer Experience’ Fares in 401k Advice

A hyper-focus on the “consumer experience” is all the rage, as younger generations—especially—value how an interaction makes them feel, in addition to its effectiveness. That includes financial advice, something an annual report from Hearts & Wallets seeks to quantify....
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Jan 29, 2019

What Distinguishes The Best Advice?

The eighth annual report of Inside Advice® benchmarking of personal finance advice offerings identifies factors that distinguish the best advice experiences and also finds wide variations in recommendations, including saving allocation targets, as identified by Hearts & Wallets, the source for retail investor data and insights....
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Ted Godbout, Dec 17, 2018

Investors Rely on 401(k) Providers the Most for Financial Advice

A study by Hearts & Wallets on retail investors finds that the use of paid investment professionals is growing as a source of advice for consumers even as technology use continues to increase. The report, “Advice & Technology: Beyond Traditional Market Models, Receptivity to Professional Advice and Mobile Payments Connection,” suggests that consumers are less likely to “go solo” in their decision-making for saving and investing, and are using multiple sources of advice and information….
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Jackie Noblett, Dec 13, 2018

Do You Take Venmo? Mobile Pay Poised to Disrupt Investment Industry: Report

Mobile is fast becoming the preferred way for young people to consume financial information, and now threatens to upend how investors put their savings to work, according to a new report. For the first time since 2011, so-called “emerging career” investors — those between 21 and 27 years old — told Hearts & Wallets that they do more of their savings and investing activity via mobile device (68%) than on traditional computers (67%)....
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Karen DeMasters, Dec 11, 2018

Fewer Investors Want To Be On Their Own, Study Says

The popularity of investment professionals is growing as fewer investors want to go it alone, according to Hearts & Wallets, a data resource and consulting firm based in Rye, N.Y....
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Dec 11, 2018

Going Solo? Not When It Comes To Investment Advice

New research from Hearts & Wallets reveals fewer consumers checking of ‘myself’ as the primary source of information and advice; A significant decline....
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Emile Hallez, Dec 6, 2018

BNY, Vestwell Partner to Take On Ascensus in State IRA Market

BNY Mellon is pursuing the state IRA market, and the firm recently made a deal with white-label plan provider Vestwell to handle the recordkeeping within a BNY-branded service...“Clearly they have a lot of really good pieces in place, both in terms of the solution they are describing as well as the distribution force to get it out into the marketplace,” says Laura Varas, principal of Hearts & Wallets, a Rye, N.Y.-based data and consulting firm.
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Nov 14, 2018

Measuring The Value, And Costs, Of Financial Advice

The strong link between consumer understanding of what personal financial advice is and seeing value in paying for professional help is one of the top trends in consumer attitudes in 2018, as identified in the latest report by experts of Hearts & Wallets, the source for retail investor data and insights....
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Rebecca Moore, Oct 29, 2018

Study Identifies Retirement Planning Advice Gaps Advisers and Financial Firms Can Address

Even when financial tasks are difficult, individuals often do not seek professional help, suggests a report from Hearts & Wallets. The report, “Pain Points & Actions: Insights to Address Large Advice Gaps by Reaching Consumers with Unmet Needs,” is an insight module drawn from the latest survey of the more than 46,000 U.S. households in the Hearts & Wallets Investor Quantitative Database....
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Emile Hallez, Nov 5, 2018

Empower Developing Robo for Retail, Rollover

....“It’s a really positive development for consumers, because consumers have a strong preference to keep control of the money they’ve saved in their workplace plans when they are no longer at the employers,” says Laura Varas, principal of Hearts & Wallets….
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Beagan Wilcox Volz, Oct 29, 2018

Half of Workers Can't ID Retirement Target Date: Survey

More than half of working Americans struggle to figure out the year they can target for retirement or what investments to pick. Yet only 9% of those who have a hard time determining a target date sought help, according to a recent Hearts & Wallets survey....
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Jill Cornfield, Oct 18, 2018

Scary financial tasks make most people run the other way

Scary finances? Run away. That's the consensus of Americans surveyed in a report from Hearts & Wallets, which studies U.S. retail investors. The study uses data about consumer attitudes, behaviors and buying patterns of more than 5,400 U.S. households....
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Susan Rupe, Oct 18, 2018

Consumers ‘More Confused Than Ever’ By Financial Planning

The vast majority of consumers who find a financial task difficult don’t seek help. This opens up a gap for financial advice, according to a report from Hearts & Wallets. The report,“Pain Points & Actions: Insights to Address Large Advice Gaps by Reaching Consumers with Unmet Needs,” reveals the most pressing pain points different groups of consumers face….
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Jill Cornfield, Oct 18, 2018

Scary financial tasks make most people run the other way

Scary finances? Run away. That's the consensus of Americans surveyed in a report from Hearts & Wallets, which studies U.S. retail investors. The study uses data about consumer attitudes, behaviors and buying patterns of more than 5,400 U.S. households….
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Noah Zuss, Oct 16, 2018

Hearts & Wallets: Narrow TDF vintages restricting sales

Asset managers need to provide guidance on target-date fund age ranges because some investors may be turned off by having to choose a specific retirement date, new Hearts & Wallets research finds. The study shows that 60% of those surveyed aren’t invested in a target-date fund because they're not currently....
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Emily Zulz, Oct 16, 2018

Investors Don’t Seek Help With Difficult Financial Tasks: Study

The vast majority of consumers who find a financial task difficult don’t seek help, as seen in a new report from Hearts & Wallets. According to the report, that creates large advice gaps for tasks like planning for retirement, choosing investments and managing the finances of loved ones as they age....
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Oct 16, 2018

Bridging the Big Advice Gaps

The vast majority of consumers who find a financial task difficult don’t seek help, creating large advice gaps, as seen in a new report from Hearts & Wallets, the source for retail investor data and insights….
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Marlene Satter, Sep 18, 2018

Fidelity, Vanguard have greatest name recognition among consumers

“Helping consumers become more aware of product ownership can give them more control of their financial future, and really, increase their overall financial literacy,” says Laura Varas, CEO and founder of Hearts & Wallet.
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Emily Zulz, Sep 18, 2018

1 in 5 Investors Can’t Name the Funds They Own: Report

One in five consumers can’t name the investment products they own or the firms behind them, according to new Hearts & Wallets research. A new report by Hearts & Wallets — Investment Products & Asset Managers: Building Product Relevancy Through Consumer Insights — analyzes consumer awareness and ownership of investment products along with awareness of asset allocation and asset managers….
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Sep 18, 2018

Investments? One in Five Can’t Name Products Owned or Firms Behind Them

As consumers struggle with basic awareness about investment product ownership, Fidelity and Vanguard stand out for consumers who know the products they own and the firms who make them in a new report from Hearts & Wallets, the source for retail investor data and insights....
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Emile Hallez, Aug 22, 2018

B of A Merrill, Fidelity Lead the Pack With 401(k) Rollovers: Survey

Two firms appear to be dominating rollovers — Bank of America Merrill Lynch and Fidelity — each with a share of transactions from a 2017 sample more than double that of the closest competitors. That is according to a report that became available this week from Hearts & Wallets, which added new survey data to its working database that tracks investor behaviors. The ongoing survey includes about 5,500 participants....
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Aug 21, 2018

New Wealth, New Relationships Fuel Today's Money-Movement

(August 21, 2018, Rye, NY) – New money and new relationships are at the heart of money movement growth as younger and mass market households up their participation, according to a new report from Hearts & Wallets, the source for retail investor data and insights....
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Jeff Stimson, Jul 30, 2018

Too Much Focus On Liquidity Can Cost Wealthy Clients Big In Taxes

Uncertainty about an imminent stock market plunge can make for jittery investors—and a desire for assets that can be tapped more easily…. More consumers are starting to recognize “the tension between tax deferral and [money] accessibility, and they are balancing liquidity choices on a spectrum of checking/savings, taxable brokerage and goal-specific savings accounts,” according to a recent Hearts & Wallets study.
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Carmen Germaine, Jul 25, 2018

What’s in a Name? Investors Say Not Much

Investors largely don’t know who manages their funds, and view product providers as interchangeable, new research suggests. Many consumers couldn’t name a single asset manager when interviewed by Hearts & Wallets. And those who could consider them as essentially indistinguishable....
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Noah Zuss, Jul 20, 2018

Fidelity and Vanguard top the charts for investor awareness

Fidelity Investments and Vanguard Group lead the way in new consumer brand awareness research, although a number of big fund groups appear to have a way to go in improving their brand presence among investors. A Hearts & Wallets study, published this week, reveals fund firms' “shareholder awareness score,” calculated as....
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Karen DeMasters, Jul 19, 2018

Adieu, Taboo: Friends Are Talking To Friends About Money

It may no longer be a no-no to talk about money, according to Hearts & Wallets, an investor data source. Three out of four consumers ages 28 to 39 who were part of focus groups arranged by Hearts & Wallets said they talk finance with friends, which is an increase of 17 percentage points over the past five years. Half of consumers ages 40 to 52 said they talk finance with friends, an increase of 7 percentage points during the same time period....
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Jul 19, 2018

How Friends Influence Investing

(July 19, 2018, Rye, NY) – Actionable insights into how Americans talk finance with friends can shape strategy to engage with today’s investors, as outlined in a new report from Hearts & Wallets, the source for retail investor data and insights. Accumulators 2018 Talking Finance with Friends: Disruptive Trends in Savings, Digital Advice and Asset Management examines how reliance on friends influences investment decisions....
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Ted Godbout, Jun 28, 2018

Pre-Retirees More Concerned About Falling Short in Retirement

Pre-retirees worry more than retirees about not having enough income in retirement, changes in Social Security benefits and low interest rates, while retirees worry more about health care and staying active, new research shows…. A new report by Hearts & Wallets identifies often overlooked income streams for groups of future retirees and finds that retirees may be much more dependent on certain income in retirement than national averages indicate.
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Rich Eisenberg, Jun 26, 2018

Looking for steady retirement income? There’s hope for a simpler, cheaper way

Many workers in their 50s and 60s worry about whether they’ll have enough savings for a comfortable retirement, of course, but they also have another big financial fear: How can they essentially re-create their paycheck so they can count on steady, reliable retirement income? A new initiative from a consortium of financial services companies — with the slogan Retire Your Risk — hopes to help address that concern…. A new retirement income study by Hearts & Wallets, a financial services research firm, noted that just 13% of retiree households are getting income from annuities, down from 15% in 2016.
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Jill Gregorie, Jun 26, 2018

'Quiet' Retirement Income Sources Screaming for Attention

When it comes to retirement income, Americans tend to put all of their nest eggs in one basket.... Commonly cited national statistics about Americans’ reliance on Social Security and workplace savings mute the importance of taxable brokerage accounts, dividend income, real estate and other “quiet” sources of income for millions of people, according to Hearts & Wallets, a Rye, N.Y., research and consulting firm focused on retail investor decision making.
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Jessa Claeys, Jun 22, 2018

Major Discrepancy Between Retirement Income Expectations Versus Reality

Not surprisingly, Americans have unrealistic expectations about how they will fund their retirement years, according to new research. But how unrealistic is shocking—future retirees are under the impression that withdrawals from their 401ks and other retirement accounts will be four times as large a source of income as they are likely to be. Hearts & Wallets’ Retirement & Funding: Building Informed Expectations About Sources of Income in Retirement details anticipated income generation and actual income replacement rates from a variety of sources….
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Rich Eisenberg, Jun 19, 2018

Could This Reduce Our Retirement Income Anxiety?

...A new retirement income study by Hearts & Wallets, a financial services research firm, noted that just 13% of retiree households are getting income from annuities, down from 15% in 2016….
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Lee Barney, Jun 19, 2018

Brokerage Accounts, Dividends Critical Sources of Retirement Income

A new Hearts & Wallets report, “Retirement & Funding: Building Informed Expectations About Sources of Income in Retirement,” found that for retirees with dividends, this represents 19% of their income. For retirees with $2 million or more in investable assets, this jumps to 34%. Future retirees expect dividends will generate 16% of their retirement income, and for the wealthiest future retirees, they say it will generate 27% of their income....
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Jun 19, 2018

Surprises in Retirement Income: Overlooked and Coveted Nest Eggs

Surprises in retirement income sources range from oversized roles for dividends and taxable brokerage to extremely high expectations for retirement accounts in new findings from Hearts & Wallets, the source for retail investor data and insights....
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Karen DeMasters, Jun 19, 2018

Income Needs Will Force People To Work Into Retirement, Study Says

More people are going to be working into their retirement years, according to a study released Tuesday by Hearts & Wallets, a source of investor data. Income from working makes up 8 percent of all retirement income, according to the data set used by Hearts & Wallets that included 40,000 people. Within a few years, 10 percent of all retirement income will be generated from retirees working, according to the answers from those respondents who are not yet retired….
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Rich Eisenberg, Jun 19, 2018

Could This Reduce Our Retirement Income Anxiety?

Many workers in their 50s and 60s worry about whether they’ll have enough savings for a comfortable retirement, of course, but they also have another big financial fear: How can they essentially recreate their paycheck so they can count on steady, reliable retirement income?...A new retirement income study by Hearts & Wallets, a financial services research firm, noted that just 13 percent of retiree households are getting income from annuities, down from 15 percent in 2016….
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Emile Hallez, May 21, 2018

Workers Divert 401(k) Savings to Brokerages, Banks: Report

People have increased their savings rates over the past five years, but they are becoming less enthusiastic about using retirement accounts and annuities. That is among findings of a recent report by Hearts & Wallets, which includes data from an ongoing survey of 5,500 people. While the average amount of total household assets allocated to annuities, IRAs, employer-sponsored retirement plans, college savings plans and bank accounts fell between 2012 and 2017, allocations to taxable brokerage accounts increased slightly....
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May 17, 2018

Consumer Thirst for Liquidity Drives Account Growth and Creative Approaches to Real Estate

Retail investor thirst for liquidity is driving increases of certain account types as consumers weigh tradeoffs between tax-deferred investments versus readily accessible funds in a new report by Hearts & Wallets, the source for retail investor data and insights....
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Emily Zulz, May 16, 2018

Consumers, Craving Liquidity, Save Less in Retirement Plans: Study

Investors are upping taxable accounts — and devoting less money to employer-sponsored retirement plans, according to new Hearts & Wallets research. A new report by Hearts & Wallets finds that retail investor have a thirst for liquidity that is driving increases of certain account types as consumers weigh tradeoffs between tax-deferred investments and readily accessible funds....
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JOHN SULLIVAN, May 16, 2018

‘Thirst For Liquidity’ Hurting 401k Savings Rates

Deferred gratification or immediate satisfaction? Americans appear to choose the latter. Not exactly news to anyone following the saving rates of the nation’s consumers. Yet a new report from Hearts &Wallets finds a “thirst for liquidity is driving increases of certain account types as consumers weigh tradeoffs between tax-deferred investments versus readily accessible funds.”...
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Margarida Correia, May 16, 2018

Retirement Scan

More savers are rejecting retirement accounts in favor of these investments -- Data from retail investors firm Hearts & Wallets show that the number of clients owning taxable brokerage accounts has increased 10 percentage points over the past five years, according to this article on MarketWatch. The number of clients with checking, saving and CD accounts also rose nine percentage points. However, ownership of employer-sponsored plans remained unchanged, with contributions dropping by five percentage points.
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Karen DeMasters, May 16, 2018

Americans Looking For Liquidity, Says Study

Americans seem to want more liquidity and less money tied up in unreachable funds, said Hearts & Wallets in the study, "Income & Net Worth: Thirst for Liquidity and Other Actionable Surprises in Human Capital and Household Finance" released Wednesday. The report was derived from an analysis of data from 40,000 households....
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Alessandra Malito, May 15, 2018

An increasing number of savers are rejecting retirement accounts in favor of these investments

More people are stashing their money in taxable accounts and less so in employer-sponsored retirement plans. Ownership of taxable brokerage accounts jumped 10 percentage points over the last five years, and checking, saving and CD accounts increased 9 percentage points, according to retail investor data firm Hearts & Wallets. Meanwhile, ownership rates remained the same for employer-sponsored plans like a 401(k), but consumers were contributing less — a total decline of 5 percentage points….
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By Rodney Brooks, Apr 27, 2018

How to Keep Your Grown Children From Endangering Your Retirement

Your retirement finances can be a lot more fragile than you might think. A budget can be disrupted by many things, and some parents have a hard time dealing with one expense in particular: They can't say no to their grown children…. Baby boomers with financially independent adult children who don't support anyone else are twice as likely to be retired, according a survey of 5,500 U.S. households by the market research firm Hearts & Wallets. Only 21 percent of boomers who support adult children are fully retired, compared to 50 percent of boomers who don't support children or other extended family members….
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Apr 24, 2018

Ameriprise Financial Earns Top Marks for Customer Service

MINNEAPOLIS--(BUSINESS WIRE)--Ameriprise Financial (NYSE: AMP) excels in customer service dimensions investors value most, according to data from research firm Hearts & Wallets’ 2018 Wants & Pricing report. The firm garnered “top performer” status in several areas that investors prioritize when working with a financial provider, including “explains things in understandable terms” and “understands me and shares my values”. Ameriprise also received top marks in “has defined, repeatable process for producing results”, and “knowledgeable, timely and tactical investment ideas”….
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Apr 23, 2018

Ameriprise Financial Reports First Quarter 2018 Results

MINNEAPOLIS--(BUSINESS WIRE)--Apr 23, 2018--Ameriprise Financial, Inc. (NYSE: AMP) today reported first quarter 2018 net income of $594 million…. Ameriprise earned the Hearts & Wallets Top Performer™ designation for: understands me and shares my values; explains things in understandable terms; has defined, repeatable processes for producing results; and investment ideas that are knowledgeable, timely and tactical....
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Richard Bedard, Bradley Saacks, Apr 11, 2018

TIAA, Prudential Rank as Top Trusted in Workplace Plans, Report Says

TIAA and Prudential are two of the most trusted names in workplace plans, according to a new study from Hearts & Wallets, an industry consulting firm....
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Bradley Saacks, Apr 10, 2018

Ed Jones, USAA Again Earn Top Scores in Trust: Report

Trust in financial service is rebounding and the industry brands investors most trust are Edward Jones and USAA, according to a new study from industry consultancy Hearts & Wallets. The survey, which included responses from 5,000 investors across the country, found that two out of three customers that invest through Edward Jones or USAA “rate their trust high (9-10 on a 10-point scale).” That is up from 43% according to the results released last year and from 39% in 2013, as reported...
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Noah Zuss, Apr 10, 2018

Hearts & Wallets: Investor trust on the rise

Consumer faith in fund distributors is improving, with USAA, Edward Jones, Fidelity Investments and Charles Schwab earning top ratings, according to a Hearts & Wallets report released April 9. The report, titled Stores & Success Metrics: Winning the “Hearts & Wallets” of Customers, shows that 80% had moderate to high trust...
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Emily Zulz, Apr 10, 2018

Clients Rate Top Financial Services Firms in 6 Categories

Which financial firms do customers trust most? Which ones are they most likely to recommend? And with which firms do customers plan to invest more money? Research firm Hearts & Wallets answers those questions in a new report on success metrics across the financial services industry….
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Jessa Claeys, Apr 9, 2018

Most Trusted 401k Financial Firms

USAA and Edward Jones are among the financial services firms that fare particularly well, according to a new report of consumer attitudes. What’s more, eight in 10 consumers either “moderately or highly” trust the investment, banking and retirement plan firms with which they do business, Hearts & Wallets finds….
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Apr 9, 2018

How Do Consumers Rate Their Financial Services Companies?

(April 9, 2018, Rye, NY) – USAA and Edward Jones received high marks on trust from their customers, earning a Top Performer™ designation’, in a new report on success metrics across the financial services industry by Hearts & Wallets, the source for retail investor data and insights. The Stores & Success Metrics: Winning the “Hearts & Wallets” analyzed customer success metrics nationally for the top 26 investment, banking and retirement plan participant firms, or “stores,” for over 8,000 sets of customer ratings of different firms from over 5,000 investors….
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Apr 6, 2018

Ameriprise Nabs $185M Advisor Team from Edward Jones

A team of Edward Jones financial advisors has jumped ship to Ameriprise Financial, InvestmentNews writes....Edward Jones and Ameriprise continue getting ranked as the top financial firms by U.S. households, according to the latest Hearts & Wallets survey....
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Apr 3, 2018

The Financial Dreams and Worries of Americans

Building bigger emergency funds continues to grow in importance as the top goal of Americans, while health care has overtaken Social Security as the top consumer concern, with more Americans reporting health issues and thinking about how to save for health care. This is according to two research reports by Hearts & Wallets, the source for retail investor data and insights....
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Jessa Claeys, Mar 16, 2018

Report: U.S. Households Gaining In Investable Assets: The American Dream is alive and well

Whether it’s still the Trump Bump, regulation rollback or increasing consumer sentiment overall, the good economic news keeps coming. The latest finds an increasing number of Americans are ‘moving on up‘ financially, according to a new market sizing report by Hearts & Wallets....
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Mar 16, 2018

Drawing A Blueprint For Wealth

(Mar. 15, 2018, Rye, NY) – American families with the least and most investable assets made the greatest strides in the past four years in the annual market sizing report by Hearts & Wallets, the source for retail investor data and insights. The number of American households in the lowest asset group of under $50,000 in investable assets declined by 2.1 million, the only asset group to decrease in number of households during that timeframe, even as the total number of households nationally increased by 3.5 million. As for the wealthiest Americans, the number of $5 million-plus households increased by 50%, or 0.5 million, going from 0.9 million to 1.4 million during that same time period….
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Karen DeMasters, Mar 15, 2018

U.S. Household Assets On Rise, Report Says

American households are continuing to improve financially, according to Hearts & Wallets, a data source on finances and investing. Fewer U.S. households are in the lowest asset group of under $50,000 in investable assets, according to a report released Thursday by the organization. This group declined by 2.1 million since 2013, dropping from 77.2 million to 75.1 million, even as the total number of U.S. households increased by 3.5 million to 126 million...
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Rebecca Moore, Mar 15, 2018

Savings Is Decreasing Number of Americans in Lowest Asset Group

A report from Hearts & Wallets also reveals the market for existing income management tools for new retirees is 3.5 million households. A new market sizing report examines Americans at risk for disruption in the financial marketplace and reveals that families with the least and most assets made the biggest strides in household wealth in the past four years, according to Hearts & Wallets...
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Rebecca Moore, Mar 15, 2018

Report Reveals Savings Strategies and Products Needed

A new market sizing report examines Americans at risk for disruption in the financial marketplace and reveals that families with the least and most assets made the biggest strides in household wealth in the past four years, according to Hearts & Wallets. The Hearts & Wallets report, “Portrait U.S. Household Wealth: Essential Building Blocks to Empower Fact-Based Strategy & Prioritization,” suggests there are fewer American households in the lowest asset group of less than $50,000 in investable assets....
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Beagan Wilcox Volz, Feb 28, 2018

Ameriprise, Ed Jones, USAA Get High Marks for Straight Talk With Investors

Plain talk is increasingly important to a growing number of retail investors when they are assessing financial services providers, according to a recent survey. Of the more than 5,200 households that Hearts & Wallets surveyed last year, 56% said this attribute was very important in selecting a firm - up from just over half of households (52%) in 2016....
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April Rudin, Feb 27, 2018

Overstock robo-adviser focuses on group others too often neglect

It's 2 a.m. and, half-awake, I'm shopping on Overstock.com. ..."Wow, look at that lamp on clearance. It's so reasonably priced; I have to buy it." Also added to cart. As I scroll to the bottom of the homepage, the words "FinanceHub" catch my eye.... First, let's talk about female investors. Financial advisers tend to ignore the investment needs of women - for example, they often only address the husband in a husband-wife pair....The State of Advice and Guidance 2017, a study conducted by the data and consulting firm Hearts & Wallets, found that only about half of financial advisers give retirement age recommendations to the non-breadwinning spouse….
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Ted Godbout, Feb 20, 2018

What Do Consumers Want Most From Financial Services Firms?

"Understandability" and fee clarity tied for what consumers want most from their financial services firms, according to Hearts & Wallets' eighth annual customer satisfaction ratings. Based on more than 5,000 U.S. household ratings of top performers on everything from providing personal financial advice to offering online tools and research, "understandability" and clear and understandable fees were both cited by 56% of consumers nationally who said these factors are important to them for service dimension attributes....
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Alex Padalka, Feb 15, 2018

Ameriprise, Edward Jones, Wells Fargo Advisors Ranked Top Personal FA Firms

U.S. households continue to rank Edward Jones and Ameriprise as the top financial firms across several categories for 2017, according to a Hearts & Wallets survey cited by ThinkAdvisor. But traditional advice firms may want to take a cue from banks and online brokerages when it comes to making their fees clear and understandable. Meanwhile, despite trouble at its parent company's retail banking unit, Wells Fargo Advisors was ranked along Ameriprise and Edward Jones as one of the top firms that offer personal financial advice, according to the survey of 5,000 American households asked to name their top two financial providers out of 23 top financial institutions, the publication writes....
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Ryan W. Neal, Feb 13, 2018

USAA, Edward Jones, Ameriprise ranked most understandable by clients

Investors don't just want low prices, they want financial services they can understand. A new study by Hearts & Wallets, which asked more than 5,000 households to rate their top two financial providers on service and pricing, found a firm that "explains things in understandable terms" and has "clear and understandable fees" is more important than having low fees. And it's equally as important as charging "reasonable fees," the study said...
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Emily Zulz, Feb 13, 2018

Clients Rate Top Financial Services Firms in 13 Categories

Customers want understandability and clear fees from their financial services providers, and they rate them accordingly Customers of top financial services performers reveal who they love in Hearts & Wallets’ annual national customer satisfaction rating report. More than 5,000 U.S. households rate their top two financial providers on service and pricing performance in the report, "Wants & Pricing: Helping Customers Purchase What They Want in Saving and Investing."
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Karen DeMasters, Feb 13, 2018

Edward Jones Tops In Customer Satisfaction, Again

For the second year in a row, Edward Jones came out on top of other large financial services firms for customer satisfaction in a survey by the Hearts & Wallets research firm. According to the survey of 5,000 people, Edward Jones beat out other large firms on how it explains investing details to customers and knowing the customer, Hearts & Wallets said in its 8th annual customer satisfaction survey, "Wants & Pricing: Helping Customers Purchase What They Want in Saving and Investing."...
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Feb 13, 2018

Who Do You Love? Customers of Financial Services Firms Reveal Top Performers That Win their Hearts

(Feb. 13, 2018, Rye, NY) - Customers of top financial services performers reveal who they love in the eighth annual Hearts & Wallets national customer satisfaction rating in a new report by Hearts & Wallets, the source for retail investor data and insights. Over 5,000 U.S. households rate their top two financial providers on service and pricing performance in the Wants & Pricing: Helping Customers Purchase What They Want in Saving and Investing report. The ratings cover 25 attributes for five key service dimensions and three pricing dimensions. The report focuses on top-level national annual satisfaction ratings for the top 23 providers, leading brokers, banks and retirement platforms cited most often by their customers….
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Ted Godbout, Jan 16, 2018

Consumers’ Level of Investment Experience May Not Be What You Think

Whether consumers feel experienced is somewhat correlated to their level of investible assets, but not as strongly as one might assume, according to new research. In “Experience Divide: How Beliefs and Truths About Investing Experience Affect Loyalty and Attitudes to Active-Passive, HSAs, and Descriptions of Advice,” Hearts & Wallets found that 28% of households with between $500,000 and $2 million in assets consider themselves inexperienced investors....
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Kenny He, Jan 11, 2018

Should You Customize Your Products Based On Investor Experience?

To counteract the rise of passive indexing and safer alternatives such as EFTs, mutual fund managers need to understand that the problem often isn't the product, but the investors. According to The Experience Divide, a survey conducted by Hearts & Wallets, inexperienced investors fundamentally have a different mindset from experienced investors and tend to be risk-averse, so the best solution would be to understand how to approach both inexperienced and experienced investors....
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Jan 11, 2018

Advising the Wary & Inexperienced

The degree of perceived investing experience – independent from investable assets – influences consumer attitudes to active management, advice-seeking behaviors and loyalty to firms versus advisors. As such, it offers opportunities for firms with higher value-added services, that understand the concerns of less experienced, wary consumers, in a new report by to Hearts & Wallets, the source for retail investor data and insights. The “Experience Divide:” How Beliefs and Truths About Investing Experience Affect Loyalty and Attitudes to Active-Passive, HSAs, and Descriptions of Advice examines the variable of perceived investing experience, which is potentially a more important lens than traditional filters of wealth and attitudes toward advice....
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Alessandra Malito, Dec 29, 2017

5 predictions for robo advisers and digital advice in 2018

Digital investing advice has evolved in the past several years from digital-only to a hybrid that includes advice from human beings — and assets on these platforms have grown substantially. In 2018, experts expect that trend to continue, but with a face-lift for the traditional and hybrid “robo advisers.”… Calculators are popular among digital advice platforms, because they allow consumers to assess where they stand financially or how much they can invest, but videos created by financial institutions that explain confusing terms and investment strategies will become more prevalent as the younger generation ages — 43% of people 21 to 39 years old are watching videos about finance, compared with 29% of midcareer adults 40 to 52 years old, said Laura Varas, founder of research firm Hearts & Wallets....
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Sean Allocca, Dec 20, 2017

More Clients Take a Hybrid Approach to Investing

Robo advisory firms aren't the only ones increasingly adopting a hybrid approach. More than 40% of all investors now use some combination of human and digital advice, according to new research from the consulting firm Hearts & Wallets. “The term is going to be decreasingly useful,” says Laura Varas, chief executive of Hearts & Wallets....
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Bridget Doyle, Dec 15, 2017

Why Investing Conversations Are Changing

Investors are growing less reliant on traditional advisory services, according to a new study put out this week by Hearts & Wallets. Focused on understanding the "hybrid investor" (those who use a mix of online advice and live professionals) the study looks at how investors, including plan participants, access informative financial resources....
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Staff writer, Dec 14, 2017

Survey: 41% of Households Mix Digital, Human Financial Advice

Individual investors are slowly abandoning pure self-direction and are turning to financial professionals for advice, according to a new study by an investor data company. But this isn't a return to the way things used to be, said Hearts & Wallets, the Rye, N.Y.-based research firm that conducted the study of 40,000 individuals....
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Noah Zuss, Dec 14, 2017

Investors Blend Data Sources

Retail investors are increasingly consulting many sources for financial advice, with 41% of US households using both live and digital information, according to research Hearts & Wallets released today. The findings’ Implications for asset managers and advisers include getting a hold of which sources are the most influential, Laura Varas, CEO and founder of Hearts and Wallets, said....
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Dec 14, 2017

Consumers Seek Multiple Sources Of Financial Advice

Consumers are increasingly seeking multiple sources of live advice and technology and blending approaches to financial decision-making to achieve financial goals in a new report by to Hearts & Wallets, the source for retail investor data and insights....
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Rebecca Moore, Dec 12, 2017

Fewer People Rely on Employer as a Source of Investment Advice

“Employer” is the eighth most important source of investment advice and information in 2017, cited as a primary, usual or occasional source by 46% of households nationally, according to a report from Hearts & Wallets. Employer is the primary source for only 27% of households....
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Noah Zuss, Dec 8, 2017

Hearts & Wallets: Retirement Income not Investors’ Top Priority

A holistic approach to retirement planning is critical since generating income in retirement is not the top priority for retirement savers, according to research from Hearts & Wallets....
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Dec 6, 2017

The Biggest Unmet Need For Consumers In Goals-Based Wealth Management

A new report reveals the biggest unmet consumer need among nine components in a goals-based wealth management program and the growing role of the spouse in retirement planning, according to Hearts & Wallets, the source for retail investor data and insights....
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Dec 5, 2017

Managing The Income To Wealth Transition

A new report reveals the biggest unmet consumer need among nine components in a goals-based wealth management program and the growing role of the spouse in retirement planning, according to Hearts & Wallets, the source for retail investor data and insights. Retirement Income to Goals-Based Wealth Management provides a roadmap to transition from retirement income plans to goals-based wealth management using a consumer-oriented mindset....
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John Manganaro, Dec 5, 2017

Spouses Play Increasingly Influential Role Alongside Advisers

A new report from Hearts & Wallets assesses the state of retirement income planning through the eyes of older affluent consumers. The report, “Retirement Income to Goals-Based Wealth Management,” focuses on U.S. retirement savers ages 53 years and older with more than $100,000 in investable assets....
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Emile Hallez, Nov 14, 2017

Now or Later: Investors Weigh Rainy Day Savings v. 401(k)s

Americans are more concerned with saving for a rainy day than preparing for retirement, according to recent surveys. The results reflect a trend that emerged several years ago but has since become much more pronounced, two reports issued this week by Hearts & Wallets indicate....
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Nov 9, 2017

Health Care Overtakes Social Security As Top Consumer Concern

Building bigger emergency funds continues to grow in importance as the top goal, while health care has overtaken Social Security as the top consumer concern, with more Americans reporting health issues and thinking about how to save for health care, in two new research reports by Hearts & Wallets, the source for retail investor data and insights....
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Nov 8, 2017

Financial Dreams, Worries and Growing Appetite for Financial Guidance

Building bigger emergency funds continues to grow in importance as the top goal, while health care has overtaken Social Security as the top consumer concern, with more Americans reporting health issues and thinking about how to save for health care, in two new research reports by Hearts & Wallets, the source for retail investor data and insights....
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Lee Barney, Nov 8, 2017

Consumers Not Receptive to Employer-Provided Retirement Planning Resources

Only about one third (35%) of U.S. consumers use or would use “retirement planning resources provided through employer” while 41% do not or would not, according to Hearts & Wallets research....
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Nov 1, 2017

Mutual Funds’ Use is Plunging

Just 39% of U.S. households own mutual funds, down from 63% in 2010, according to Hearts & Wallets, a retail investment data and analysis firm. Younger investors especially have turned their back on the vehicles....
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Karen DeMasters, Oct 30, 2017

Investors Bailing On Mutual Funds

The percentage of households invested in mutual funds has dropped drastically over the past seven years, says Hearts & Wallets, a source of retail investment data and analysis....
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Bradley Saacks, Oct 30, 2017

Investors: Most Fund Managers 'Interchangeable and Irrelevant'

The last thing any asset manager wants to be is replaceable, but waning brand awareness among end investors is putting even the bigger fund brands at risk of just that, new research from Hearts & Wallets suggests. As asset managers increasingly focus their product development strategies around distributor wishes, end investors are losing track of who is investing their savings, according to the research and consulting firm....
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Ted Godbout, Oct 30, 2017

Younger and Experienced Investors Receptive to Actively Managed Products

When viewing investors across life stages and assets, there is a common belief that actively managed investment strategies are too expensive....
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Richard Eisenberg, Oct 25, 2017

These are the people financial advisers ignore

In a time when so many people in their 50s and 60s sorely need financial advisers, a new report finds that money pros are often ignoring many of their goals. The result: bad advice or no advice on key financial planning issues for boomers. And wives who aren’t breadwinners get especially short shrift....
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Yun Li, Oct 24, 2017

Hearts & Wallets: Target younger investors when selling models

Asset managers may be going after the wrong market with model portfolios as younger investors prefer packaged products, whereas retirees like to assemble component investments, two new reports from Hearts & Wallets shows....
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Oct 23, 2017

The Awakening: How Younger and Experienced Consumers Will Shape Investment Products

As mutual funds continue to decline, falling from 63% of U.S. households owning them in 2010 to 39% in 2017, asset allocation and passive investment remain market darlings....
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Rich Eisenberg, Oct 10, 2017

Money Concerns And People That Financial Advisers Ignore

In a time when so many people in their 50s and 60s sorely need financial advisers, a new report finds that money pros are often ignoring many of their goals. The result: bad advice or no advice on key financial planning issues for boomers. And wives who aren’t breadwinners get especially short shrift. The report, State of Advice and Guidance 2017, was conducted by Hearts & Wallets, a data and consulting firm focused on the drivers behind retail investor decision making....
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Penelope Wang, Elizabeth O'Brien, Kerri Anne Renzulli, Sep 29, 2017

The 7 Retirement Moves Couples in their 50s Should Make Now

Many people head toward retirement as part of a couple. But that doesn’t mean that spouses are working together as a team. Only one-third of couples have even discussed retirement planning, according to a study by consultants Hearts & Wallets. Asked how much money they think they will need for retirement, 47% of couples disagree, Fidelity recently found. And men and women often have different interests in later life, with far more men than women engaging in sports and outdoor activities, and far more women than men getting together with friends and family, according to TIAA research…
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Beagan Wilcox Volz, Sep 28, 2017

Vanguard Puts 401(k) Savers' Retirement Income Front and Center

Vanguard has redesigned its participant website to make estimated retirement income more prominent in an attempt to prod greater savings at a time when many say the country faces a retirement crisis… Getting participants thinking about the purpose of their 401(k) account early and often is important for leading them to think more about how they contribute to and manage their accounts, says Laura Varas, CEO of industry research and consulting firm Hearts & Wallets....
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Karen DeMasters, Sep 19, 2017

Non-Breadwinners Often 'Invisible' To Advisors, Study Says

A spouse who does not bring in any money is often ignored by financial advisors and hybrid or robo-advisors, according to a study released Tuesday by Hearts and Wallets, a data and consulting firm focused on understanding investors’ decision-making processes. The report found that contributions from the non-breadwinner spouse, as far as the financial security of the family and anticipated inheritances are concerned, often were marginalized when it came to planning for retirement. The study included 39 firms that provide human advisors, online advisors or hybrids providing financial advise to couples in the 53 to 64 age range...
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Alessandra Malito, Aug 10, 2017

This loophole lets you withdraw early from your 401(k), but should you?

The Internal Revenue Service has a rule that states individuals can withdraw from a 401(k) plan if they’ve retired, quit or been fired at 55 years old -- that doesn’t necessarily mean they should take it… Hummel makes a point though — most Americans are not in the position to retire at 55, completely cutting off any sources of income aside from their retirement account distributions. Americans are dreadfully undersaved for retirement, and in turn retirees are turning to flexible jobs that allow them some freedom but also an income. About 10% of preretiree households are currently in the gig economy, and 11% of retiree households are in the gig economy, according to research firm Hearts & Wallets....
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Thomas Coyle, Aug 8, 2017

Serving the Entire Family is Where FAs Have Robos Beat

Wealth industry experts say a growing recognition of the value of rigorous tax efficiency across household accounts gives traditional financial advisors a potential advantage over no-frills rivals. This article, the second part of a two-part series, looks at ways advisors use off-the-shelf and purpose-built technology to provide comprehensive advice for entire families… On one hand it promises clients cutting-edge efficiencies and a way for advisors to underline their lasting value. But it’s a multi-layered and difficult task, says Laura Varas of the Rye, N.Y.-based consultancy Hearts & Wallets. Fortunately, Varas stresses, the help traditional FAs need to compete as tax-efficient household wealth managers is in view….
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Thomas Coyle, Aug 7, 2017

Tax Optimization: The Ultimate Differentiator?

Robo platforms, digital innovation and artificial intelligence dominate fintech coverage in wealth management. But tax optimization is a lower-profile capability with equal potential to revolutionize the industry — not just in customer service, but in terms of the industry’s very topography.… Tax-loss considerations are part of the tax-optimization equation, Laura Varas of the consulting firm Hearts & Wallets tells FA-IQ. But she says the concept also permeates overall goals-based retirement and legacy management — as distinct from, in her view, goals-based planning and investing. “Tax optimization is just what it sounds like: not paying more in taxes than you have to,” says Rye, N.Y.-based Varas. “But,” she adds, “it’s part of a bigger picture”….
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Staff writer, Jul 9, 2017

Oh Brother: Firms’ Images, Language Shutting Women Out

Women make up about 10% of the portfolio managers in the U.S., and companies increasingly market products toward female investors. Yet many industry shops continue to use language in investor and other communications that harkens back to decades ago — when advisors were referred to as “customers’ men.”... Seemingly small transgressions such as gendered language in regulatory filings or generic client communications can send a larger message about the culture of a firm — and that can deter top female talent and customers. “I don’t think the message is at all subtle,” says Laura Varas, CEO of industry research and consulting firm Hearts & Wallets. “Using such salutations is akin to telling women they are not welcome, she says....
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May 31, 2017

Does Gigging Work? An increase in the desire to stop work reflects people’s greater control of their ability to work

More households than ever (35%) in the past seven years “want to stop working/retire at a certain age,” according to analyses by Hearts & Wallets. After a several-year trend of the majority wanting to work as long as health permits, that group shrank to a minority (45%) this past year. Hearts & Wallets speculates that the increase in the desire to stop work reflects people’s greater control of their ability to work, thanks to the “gig” economy….
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Mary Beth Franklin, Apr 21, 2017

Retirees embrace the gig economy

It turns out that the three-legged stool of retirement income may not be not be dead after all. But for a growing number of retirees, the components of retirement income are shifting....
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Steve Fullerton, Apr 19, 2017

Dear Baby Boomer: Retirement Is This Close, and You Need to Deal With a Few Issues

I know you’re ready. You’re so close to retirement, you can taste the cool beverages on the beach and feel the sand between your toes… Here are four issues you’ll need to tighten up on in order to enjoy that sunny future… Besides creating a potential dependency problem that could dog your kids for life, all that help is drawing from resources you’ll need when you retire. Parents who are 65 years or older with financially independent kids are more than twice as likely to be retired as those who financially support their adult children, according to a 2015 study by retirement market research firm Hearts & Wallets....
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Alessandra Malito, Apr 19, 2017

Get ready for senior Uber drivers — the gig economy and flexible jobs are part of retirement planning

In the future, Miss Daisy may be driving you Future retirees should, and do, expect to work — but in a different way. More than a third of future retirees plan to have employment income, and that may very well come from the gig economy. Flexible work arrangements are favorable for retirees, according to research firm Hearts & Wallets, which surveyed more than 5,000 households. About 10% of pre-retiree households are currently in the gig, or flexible, economy, and 11% of retiree households are in the gig economy. Future retirees expect employment to make up a quarter of their income — the other two common sources of retirement income include Social Security and retirement account withdrawals….
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Beth Braverman, Apr 18, 2017

Is Our Low Home Ownership Rate a Risk to Americans’ Retirement?

Home ownership rates have declined dramatically since the housing crisis hit, as potential first-time homebuyers put off a purchase because they couldn’t afford or qualify for a mortgage or because they wanted to preserve flexibility in an unstable economy… Paying a mortgage represents a form of forced savings, as homeowners build equity over the long term. A new report from data and consulting firm Hearts & Wallets finds that for households with less than $500,000 in investable assets, real estate represents more than half of those assets. It represents a third of assets for wealthier households....
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Rebecca Moore, Apr 17, 2017

More Americans Say They Want to Stop Working and Retire

However, they may not be saving enough to reach this goal, according to Hearts & Wallets analyses. More households than ever (35%) in the past seven years “want to stop working/retire at a certain age,” analyses by Hearts & Wallets find. After a several year trend of a majority wanting to work as long as health permits, that number dropped to less (45%) this past year. Hearts & Wallets speculates that the increase in the desire to stop work is a reflection of a greater control of their ability to work due to the "gig" economy....
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Rebecca Moore, Apr 17, 2017

Americans May Not Be Saving Enough to Reach Retirement Goals

More households than ever (35%) in the past seven years “want to stop working/retire at a certain age,” analyses by Hearts & Wallets find. After a several year trend of a majority wanting to work as long as health permits, that number dropped to less (45%) this past year. Hearts & Wallets speculates that the increase in the desire to stop work is a reflection of a greater control of their ability to work due to the “gig” economy....
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Emile Hallez , Apr 18, 2017

Growing Legions of Freelance Workers Speak to IRA Demand

An increasing number of workers in the U.S. are turning to “gig” work for income, a trend that could prove to be an opportunity for IRA providers. About one third of U.S. households have at least one member who works freelance or part time, according to a survey recently conducted by research firm Hearts & Wallets. That represents nearly 28 million of the total 85 million households, and the majority of contract workers say they are employed that way by choice....
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Beth Braverman, Apr 17, 2017

Is Our Low Home Ownership Rate a Risk to Americans’ Retirement?

Home ownership rates have declined dramatically since the housing crisis hit, as potential first-time homebuyers put off a purchase because they couldn’t afford or qualify for a mortgage or because they wanted to preserve flexibility in an unstable economy… Paying a mortgage represents a form of forced savings, as homeowners build equity over the long term. A new report from data and consulting firm Hearts & Wallets finds that for households with less than $500,000 in investable assets, real estate represents more than half of those assets. It represents a third of assets for wealthier households....
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Danielle Andrus, Apr 10, 2017

Most trustworthy financial firms according to consumers: Hearts & Wallets

Hearts & Wallets released a survey in March that identified which financial institutions consumers were more likely to trust....
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John Sullivan, Apr 3, 2017

Most Trusted Brands For Retirement Saving?

Financial services companies have 'room to improve' 401k advisors looking to build a trusted brand might want to examine what the following firms are doing right, and then implement it (within reason) in their own practices. Hearts & Wallets found Charles Schwab, Edward Jones, SunTrust, USAA and Vanguard among top financial industry trust earners, especially when it comes to investors’ intent to invest more assets and make recommendations to friends and family.saving Bank of America, Capital One, and Fidelity also earned high marks, specifically in the brokerage space....
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Danielle Andrus, Apr 2, 2017

SunTrust, USAA Among Most Trustworthy Financial Firms, Consumers Say

Hearts & Wallets survey finds they performed well despite lower trust in the banking sector overall Hearts & Wallets released a survey on Wednesday that identified which financial institutions consumers were more likely to trust. Regional bank SunTrust and insurance bank USAA were among the top performers, with two-thirds of consumers surveyed giving them high marks in trust. Hearts & Wallets noted that those firms earned consumers trust despite being in the bank category, which consumers rated poorly overall....
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Emile Hallez, Mar 30, 2017

USAA, SunTrust, Ed Jones Most Trusted for Fund Sales: Survey

USAA, SunTrust and Edward Jones are the companies that investors said they trust the most when it comes to buying mutual funds, according to results of a recent survey by Hearts & Wallets. Other firms ranked high on that list include TIAA, Prudential, Charles Schwab and Ameriprise. One reason behind some of those companies’ high rankings is that they’ve undertaken campaigns to help customers understand what fees they pay and what the company does to earn that money, says Laura Varas, founder of Hearts & Wallets, a Boston-based research and consulting firm….
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Mar 28, 2017

Here are the Firms Consumers Trust Most

Which financial brands do consumers trust most? Among investment firms, customers of Charles Schwab, Edward Jones, SunTrust, USAA and Vanguard are “the most likely to say they intend to invest more with the firms and they would recommend the firms to others,” according to Financial Advisor magazine. The magazine cites a survey of 5,000 consumers by financial research firm Hearts & Wallets. The study encompasses 27 financial services providers. It found that found that Edward Jones, Morgan Stanley and Ameriprise are most trusted when it comes to providing retirement advice….
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Karen DeMasters, Mar 28, 2017

Customers Name Most Trusted Financial Firms

SunTrust and USAA are the best at earning customers’ trust, according to Hearts & Wallets, an investment research firm. The two financial organizations received high trust marks from two out of three of their customers in the Hearts & Wallets Stores & Success Metrics study released Wednesday….
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Tom Anderson, Mar 28, 2017

What BlackRock's shift to stock-picking machines means for ordinary investors

BlackRock is ditching human managers in some of its actively managed funds in favor of technology-driven strategies... As self-driving cars may hurt taxi drivers and truckers, automation "just hit asset management people who make a half of million dollars a year," said Laura Varas, founder and CEO of financial research firm Hearts & Wallets. "What BlackRock is doing is huge and there will be more to come."….
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Dervedia Thomas, Mar 26, 2017

Firms Fortify Product Development Process

A maturing market has forced firms to boost governance and rethink the frequency of launches. The process of bringing a new mutual fund or an exchange-traded fund to market has become more complex with fund managers stacking product committees with staffers from across the firm, rolling out fewer offerings and tapping into adviser networks to vet product ideas, fund providers told FA. "Over the last few... …on how an investor feels about a particular strategy, Laura Varas, CEO and founder of market research firm, Hearts & Wallets, told FA….
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Bradley Saacks, Mar 20, 2017

Active Managers Must Spell Out Services to Win Trust, Business

Not many challenge the Oracle of Omaha’s investment choices, but after Warren Buffett’s annual letter to shareholders called active managers “Wall Streeters charging high fees,” American Funds chairman and CEO Tim Armour felt compelled to respond.... Recent data from research firm Hearts & Wallets shows although fee awareness and transparency increased between 2015 and 2016 — fewer than a quarter of consumer respondents said that they don’t know what they pay for investment products compared to 31% in 2015 — the fact is that 41% still did “not at all” understand how providers earn money....
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Tom Anderson, Mar 12, 2017

Man vs. machine: How to figure out if you should use a robo-advisor

It sounds like a financial folk tale. Human financial advisors are embodying John Henry the steel-driving man as they fight against the steam-powered hammer of robo-advisors… "Robo-advisor is a misleading term. It lumps a whole bunch of different companies under one word," said Laura Varas, Hearts & Wallets' founder and CEO. Varas' research finds that people use multiple financial institutions to handle their investments. Most investors are dabbling with automated services, but "robo-advisors are a long way away from managing most or all of somebody's retirement portfolio," she said....
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Karen DeMasters, Feb 28, 2017

The Financial Firms Clients Love, And Why

“Who Do You Love?” asked Bo Diddley in his famous 1956 rock ’n’ roll song. Hearts & Wallets, a retail investor data and analysis website based in Rye, N.Y., asked the same question of more than 5,000 U.S. households about their brokers, banks and retirement platforms. The answer? USAA, Ameriprise and Edward Jones got the most recognition in the survey, which asked consumers about their favorite qualities in financial service companies, including their service and pricing. These three firms have won trust for a number of reasons, says Hearts & Wallets….
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Tom Anderson, Jan 30, 2017

More robo-advisors are adding a human touch to their services

Betterment, a stand-alone automated investing service with about $7 billion in assets, announced Tuesday that it will offer access to human financial advisors... One in 4 people with $500,000 or more in investable assets uses digital tools and a paid advisor, according to a recent survey by financial services research firm Hearts & Wallets....
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Jackie Noblett , Jan 9, 2017

Hancock to Debut Robo for 401(k), Rollover IRA Markets

John Hancock is rolling out an automated advice service to plan sponsor clients that relies on technology provider NextCapital to deliver what company officials say will be among the first robo-advisory platforms to provide uniform asset allocation advice, money management and financial planning tools across 401(k) and individual retirement accounts… Most consumers surveyed by Hearts & Wallets last year said they weren’t comfortable leaving their retirement assets at an old employer, but not all 401(k) plan providers with the ability to offer rollover IRA services do it well, says founder Laura Varas. “So there is still room for John Hancock and NextCapital to be distinctive,” she says....
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Jackie Noblett, Jan 7, 2017

Fidelity, Schwab Robos Favored by Fast-Growing Gen X Market

As more affluent, but more skeptical, Gen X investors edge out millennials as the biggest users of robo-advisory programs, established distribution brands have an edge... But despite the $8.2 trillion in wealth Gen X represents, the digital advice industry as a whole has placed a much greater focus on younger people, says Laura Varas, founder of Hearts & Wallets....
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Barbara A. Friedberg, Jan 3, 2017

Why Older Investors Like Human and Digital Advice

Older, wealthier investors are changing their investment advice preferences. No longer do they just sign up for financial advice from a Certified Financial Planner (CFP) to manage all of their assets, pay a management fee north of 1% and follow the advisor’s recommendations blindly. The rapidly growing robo-advisor trend, along with investors’ growing sensitivity to both high fee funds and high fee advisors, is changing how older investors manage their money. Where Investors Get Advice A recent study by Hearts and Wallets, Explore Pre/Post-Retirees 2016: Digital Habits Revealed, found that one in every four 53 to 74 year olds are likely to combine guidance from both online resources and paid financial professionals….
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Richard Eisenberg, Jan 3, 2017

Retirement planning, estate planning and investing: all struggles

Today’s grim financial news: Americans, especially those nearing retirement, are struggling with retirement planning, estate planning and making investment decisions. Those are key findings in the new Pain Points and Actions report from Hearts & Wallets, a noted data and consulting firm focused on understanding the drivers behind investor decision-making. In its annual survey, Hearts & Wallets polled 5,216 adults, oversampling for wealthier Americans, those they dub “late-career” (age 53 to 64) and preretirees who say they’re likely to retire within five years....
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Bradley Saacks, Dec 18, 2016

Indie Giant Revamps Fee-Based Program Ahead of DOL

In preparation of the Department of Labor’s fiduciary rule, National Planning Holdings is jump-starting its WealthOne fee-based advisory platform with an array of product and technology changes geared toward helping its network of 3,500 advisors focus on goals-based investing… The goals-based model, which is crafted around an investor’s personal financial goals, goes beyond just the fiduciary standard, says Laura Varas, founder and CEO of Hearts & Wallets....
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Tom Anderson, Dec 6, 2016

Investors want robos paired with live financial advice

Investors want a "bionic" financial advisor who offers a low-cost, automated investing platform paired with patient, personal advice, according to a new survey by the Financial Planning Association and Investopedia. One in 4 people with $500,000 or more in investible assets uses digital tools and a paid advisor, according to a recent survey by financial services research firm Hearts & Wallets....
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Richard Eisenberg, Dec 5, 2016

Robo-Advisers: Not Just for Millennials Anymore? Boomers are intrigued, and a new robo targets retirees

Ever since robo-advisers hit the scene in 2008, these low-cost online automated investing firms (roughly $67 billion under management) have mostly targeted Millennials. The thinking at the likes of Betterment, Wealthfront and FutureAdvisor: people in their 20s and 30s are tech-savvy, want to keep investing costs down and don’t have enough money to interest human financial advisers… The Hearts & Wallets financial firm recently held focus groups of people age 53 to 74 (with $500,000 or more in investable assets), to see what they thought of robos. Some, Hearts & Wallets founder and CEO Laura Varas said, answered: What’s a robo? “We got a lot of blank stares,” she told me. But many who were using human financial advisers had heard of robos. And once all the participants were told how robo-advisers worked — using algorithms to select inexpensive ETFs or index funds, allocating portfolios between stocks and bonds, rebalancing holdings and consolidating holdings — they perked up....
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Richard Eisenberg, Dec 5, 2016

Robo-Advisers: Not Just For Millennials Anymore?

Ever since robo-advisers hit the scene in 2008, these low-cost online automated investing firms (roughly $67 billion under management) have mostly targeted Millennials. The thinking at the likes of Betterment, Wealthfront and FutureAdvisor: people in their 20s and 30s are tech-savvy, want to keep investing costs down and don’t have enough money to interest human financial advisers… The Hearts & Wallets financial firm recently held focus groups of people age 53 to 74 (with $500,000 or more in investable assets), to see what they thought of robos. Some, Hearts & Wallets founder and CEO Laura Varas said, answered: What’s a robo? “We got a lot of blank stares,” she told me....
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Dervedia Thomas, Nov 29, 2016

Older Investors Swayed By Digital Advice

The rise of digital advice is influencing how older investors are willing to pay for advice, according to a recent study from Hearts and Wallets. The study, titled How Older Affluent Investors Blend Live and On-line Advice & Reactions to BIC and Concepts for Aging, reveals digital advice isn’t just....
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Jill Gregorie, Nov 28, 2016

GAO: 401(k) Regs Fail the Modern Workforce

Americans are losing out on a substantial amount of retirement savings due to overly restrictive eligibility and vesting requirements for employer-based 401(k) plans. And the youngest and most mobile workers are being hit hardest, according to a new study from the Government and Accountability Office (GAO). With the rising popularity of nontraditional work options including freelance and self-employment, now is the ideal time for those rules to be revisited, says Laura Varas, founder and CEO at Hearts & Wallets....
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John Manganaro, Nov 27, 2016

Americans Seek Diversified Investments and Advice

Results of a new Hearts & Wallets analysis suggest advice is not a zero-sum game; participants are happy to pay for advice that is worth getting, whether it is delivered face-to-face or via a digital platform. At a high level, affluent older Americans have increased use of both digital and live advice resources, according to Hearts & Wallets. As a result, more investors are needing to carefully blend and incorporate different sources of advice to which they may assign different levels of trust and confidence....
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Alessandra Malito, Nov 13, 2016

Want to invest automatically? Here are the types of robo advisers to consider

A rarity even a decade ago, robo advisers have gone mainstream. Well-known financial institutions, perhaps even your bank, now offer one… Some platforms are designed for a specific group, said Laura Varas, founder and chief executive officer of research firm Hearts & Wallets, such as younger generations, wealthier investors or specific genders….
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Emily Sakamoto, Nov 6, 2016

Young, restless investors

There is no one way to group millennials — some follow U.S. Census data (those born between 1982 and 2000), while others consider the generation to encompass anyone under 35-years-old. But one fact stands irrefutable: They are the largest generation in history, and in the near future will not only inherit trillions of dollars, but also enter their prime money making and investing years… Use of mobile as a source of investment advice has jumped from 10% to 24% in the last five years, with millennials contacting 8.4 sources on average before making an investment-related decision, nearly double that of the post-retiree class, according data from Hearts & Wallets….
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Elizabeth O'Brien, Nov 2, 2016

‘Honey, Are We Ever Going to Retire?’

Chances are, neither you nor your spouse envision rocking away your retirement on the front porch. Many people plan to continue working in some form after they stop the daily grind, or even plan to stay at their day jobs indefinitely, out of desire or financial necessity. Or you may have big ambitions for travel, hobbies, or other side projects… Talking about retirement can be challenging, particularly if you’re not sure if you can afford to retire at all. Only 35% of couples reported actively engaging in retirement planning together, according to a study from Hearts & Wallets....
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John Sullivan, Oct 28, 2016

Robo Relax: More 401k Participants Combine Tech And Advisors

In another sign robo and traditional advisors are not an either/or proposition, half of all American investors, 401(k) participants and otherwise, use digital resources for investment information and advice. They’re also showing a “renewed receptivity for financial professionals,” according to research from data research provider Hearts & Wallets….
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Emile Hallez, Oct 27, 2016

Retirement Questionable for Many, Despite Improved Economic Views

Workers are becoming warier about their retirement prospects, even as their views of the U.S. economy improve and defined contribution plans generally become more paternalistic. Only about 29% of workers feel that they are saving enough to be able to retire, a figure that has dropped by 5 percentage points over the past two years, according to a recent report by Hearts & Wallets....
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Karen DeMasters, Oct 26, 2016

Investors Want Help -- Digital Or Human

Investors are looking for help wherever they can find it – whether that is digital or human professionals, according to two surveys released Thursday by Hearts & Wallets, an information source for retail investor data. Seventy-one percent of consumers use some type of financial advice, an increase of 5 percentage points since last year. At the same time, 42 percent of the 5,000 people surveyed use a paid financial professional, up from 40 percent in 2012, according to Hearts & Wallets. The increases may be due to the fact that half of those surveyed say they are challenged by investment selection….
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Staff writer, Oct 25, 2016

More Americans Seeking Financial Advice

Even as younger and wealthier individuals gravitate toward digital resources for advice, a new report also finds renewed receptivity for financial professionals. According to new research by Hearts & Wallets, nearly three-quarters (71%) of consumers now use a financial professional of any type, up from 66% last year, and 42% use a paid professional, up from 40% in 2012, a shift characterized by the researchers as a statistically significant increase given the margin of error with a sampling size of more than 5,000 U.S. households....
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Javier Simon, Oct 13, 2016

Traditional Advisers Can Learn from ‘Robos’ on the Rise

Automated portfolio management platforms, or robo-advisers, are rapidly winning a sizable share of traditional advisory clients, from high-net worth retail investors to defined contribution retirement plans. Their presence in the marketplace has reached the point where traditional financial advisory firms can no longer just brush them off, according to Hearts & Wallets research. Traditional firms should instead focus on learning from the successes and failures of early robo-adviser entrants, a new white paper from the firm argues, looking for opportunities to take the best of both approaches. The Hearts & Wallets white paper looks at a number of recent developments in the robo-space to make the case....
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Gabriella Iannetta, Oct 4, 2016

Is there an election year boost for robo advisers for women?

With high-profile women in the spotlight this election season, there's a change in attitudes and politics that female-focused investing and entrepreneurs can build upon, analysts say. "We've got a woman running for president and great female fintech entrepreneurs," says Laura Varas, CEO of data and consulting firm Hearts & Wallets. "We are on the cusp of a generation of women leaders who don’t remember the term, 'liberated women.'"....
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Marlene Y. Satter, Sep 21, 2016

Americans fearful about retirement funds, but upbeat about finances

Although Americans are more worried than ever about how they’ll manage to save enough for retirement, they’re apparently more upbeat about their overall financial situation. That’s according to new research from Hearts & Wallets, which found that nationally, investors are actually feeling better about the U.S. economy, inflation and retirement as compared to 2015. As total household investable assets and retirement asset growth are failing to grow this year, ever, despite growing in years past, consumers are more focused on building an emergency fund. That lack of growth in household assets is also driving consumers to take more risks with market volatility in the pursuit of gains in a low-interest-rate environment with 27 percent overall chasing returns despite volatility; that’s up from 22 percent in 2015....
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Christopher Robbins, Sep 21, 2016

Americans Shrug As Their Net Worth Stagnates

Americans have become more optimistic about their finances despite flattening asset growth, according to a recent study from Rye, N.Y.-based financial consumer research firm Hearts & Wallets. In fact, Hearts & Wallets found that Americans were saving more in general and placing greater emphasis on building their emergency funds after the relatively flat growth of their investable assets and retirement assets in 2015. Year-over-year, investors’ outlook on the economy improved as their anxieties eased, according to the firm’s Investor Quantitative Database, an annual survey of more than 5,000 U.S. households....
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Janet Levaux, Sep 20, 2016

Investors Want Help, but Fear Being ‘Ripped Off’ by Advisors: Survey

Survey also shows stagnant household wealth means consumers are more willing to risk market volatility in pursuit of gains. Most Americans say they need more help when it comes to saving money and preparing for retirement, according to the latest poll conducted by Hearts & Wallets. But they appear to have a high degree of mistrust of financial advisors. The survey of 5,000-plus households found that 62% of respondents wish they were doing a better job of saving. Plus, putting money away “is a largely unmet need” for more than 40 million households with $5.2 trillion in investable assets, who find it difficult or extremely difficult to know where to put savings, according to Hearts & Wallets research. At the same time, investors are feeling better about the U.S. economy, inflation and retirement in general vs. last year. Yet, close to half, 44%, said they fear being “ripped off” by financial professionals, the poll finds....
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Dervedia Thomas, Sep 19, 2016

Hearts & Wallets: Investors More Comfortable With Volatility

Flat year-on-year retirement assets, fear of not being on track driving the pursuit of higher returns. Investors have become a bit more accepting of volatility as par for the course prompting the need for improved or sustained marketing efforts. That’s according to survey of over 5,000 US households in 2016 by Hearts & Wallets. The findings also present fund firms with the opportunity to engage investors....
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Rebecca Moore, Sep 19, 2016

Americans Open to More Investment Risk to Improve Retirement Savings

Hearts & Wallets found less than one-third of accumulators feel their retirement savings are on track. Americans have growing concerns about how they’ll build their retirement nest egg, according to new research by Hearts & Wallets. Less than one-third of accumulators feel their retirement savings are on track, a drop of seven percentage points from two years ago. The decline was across all life stages with the largest decrease among those nearing the traditional age of retirement, Late Careers (ages 53 to 64), falling five percentage points in one year. One-third (31%) saving for retirement are unsure how they will fund their retirement, especially households with less than $100,000 in investable assets....
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Beagan Wilcox Volz, Sep 15, 2016

BlackRock Flags Robo Risks for Regulators

BlackRock in a recent white paper urges regulators to pay closer attention to certain aspects of how robo-advisors operate, and what the differences between them mean to investors. The Department of Labor’s fiduciary rule may only accelerate the sales momentum that has helped online advisory models surge in recent years, heightening the need for effective oversight by regulators, BlackRock writes in the 16-page paper. In it, the firm, which last year acquired its own robo, FutureAdvisor, also discusses factors promoting the growth of these programs, differences between different vendor models and other related subjects… BlackRock’s paper is “one of the standard plays in the playbook of how to defeat innovative new entrants,” says Laura Varas, CEO of Hearts & Wallets. Greater regulatory scrutiny of robo-advisors could make it “more difficult or impossible” for some to operate, she says....
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Danielle Andrus, Aug 9, 2016

Most Consumers Use Mix of Technology, Live Advice: Report

Investors, especially affluent ones, are comfortable using digital tools in their decision making process, according to a white paper from Hearts & Wallets. Nearly two-thirds of investors with between $500,000 and $2 million use digital tools, and over half of those with between $100,000 and $500,000 do so. “Increasing use of technology has paralleled investors’ association with self-determination in their investment decision making," as opposed to relying on others, according to Todd Hiller, vice president of Hearts & Wallets and author of the report....
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Grace Noto, Aug 9, 2016

Robos and the DOL Ruling: The Future of Wealth Management

Roboadvisors are among the hottest trends in fintech — or invest tech, if you prefer — but a new proposed ruling from the Department of Labor has raised questions, specifically: Are roboadvisors fiduciaries? Robos, which provide personalized advice based on algorithms to clients without any need whatsoever for human interaction, seem to fall into a gray area with the Department of Labor’s new ruling, which those in the financial service sector have been hearing chatter about for some time. “As far as I understand, it’s still not clear what robos are classified as; it’s not clear yet whether an algorithm can be classified as a fiduciary,” said Laura Varas, whose data and consulting firm Hearts & Wallets provides consumer-driven insights for the financial services industry. “However, for banks, giving customers access to this Betterment-type robo is really a great opportunity.”...
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Emile Hallez, Aug 7, 2016

Lessons From the Robos: It’s Not All About Investment Advice

Mutual fund providers and broker-dealers trying to compete with robo-advisors should consider the ways people use the new entrants’ services, which are not solely for investment management, according to a new white paper. Last week, Fidelity opened its new robo, Fidelity Go, to investors, joining the numerous other fund providers that have recently moved into the online advice market. But before acquiring or starting their own robos, fund providers should first examine the range of services that online advisory platforms offer clients — aside from low-cost investment portfolios — as well as how they market themselves, says Laura Varas, CEO of Hearts & Wallets....
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Dervedia Thomas, Aug 7, 2016

Robos Provide Blueprint For Better Product Development, Marketing

Asset managers acquiring or partnering with robo-advisers may be missing an opportunity to enhance their marketing and product development by just focusing on institutions, according to a new study from Hearts & Wallets. The study, titled Lessons from Robos for Digital Enhancement, examines what consumers like best about robos....
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Eleanor Laise, Aug 3, 2016

Shifting Gears from Saving to Spending in Retirement

Retirement is often described as the “decumulation” phase—a period when retirees are steadily spending down their assets. But many retirees are not only leaving their nest eggs intact but also squirreling away a big chunk of their income—accumulating assets as they move through retirement, recent studies show....
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Beth Braverman, Jul 31, 2016

A Shocking Number of Adults Are Still Mooching Off Their Parents

August 1, 2016 Young adults who graduate from college but still rely on their parents for financial support have become commonplace since the Great Recession, but a new report finds that the arrangement can last for decades… Adult children who continue to rely on their parent for financial assistance may be jeopardizing the older generation’s financial security. Baby boomers with financially dependent children are half as likely to be retired as peers who are still footing their kids’ bills, according to a 2015 report financial research firm Hearts & Wallets....
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Alessandra Malito, Jul 6, 2016

Legg Mason acquires 82% stake in robo-adviser Financial Guard

Legg Mason, an asset manager with $718 billion under management, acquired an 82% equity interest in a robo-adviser called Financial Guard. The firm plans to offer the digital advice platform, which will fall under the company's alternative distribution strategies business, to advisers, record keepers, banks and insurers. Executives said the purchase will help advisers stay on top of technological innovations as well as meet the needs of the Department of Labor's fiduciary rule, which requires all advisers to act in their clients' best interests in retirement accounts. Terms of the deal were....
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Beagan Wilcox Volz, Jun 30, 2016

Widespread Retirement Anxiety Sparking 401(k) Outlash

The U.S retirement industry’s reputation in recent weeks has taken a bruising in popular culture. Last week, former banker and “Car Czar” Steven Rattner called for a complete overhaul of the retirement system and advised investors to avoid actively managed funds in the meantime. The opinion, which described the system as “rigged,” came weeks after comedian John Oliver devoted most of his half-hour show to slamming retirement plan providers, the ads they’ve created and the complicated nature of 401(k) fees....
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Richard Eisenberg, Jun 20, 2016

How to Declare Your Financial Independence

As the 4th of July nears, what better time to talk about a few ways that could help people in their 50s or 60s declare their financial independence within the next few years? You may have noticed that the goal of “financial independence” and its close cousin “financial freedom” seem to be replacing the traditional goal of “retirement.” “Freedom and freedom money really resonate a lot more than ‘retirement’ when we do focus groups,” said Chris Brown, a partner at the Hearts & Wallets financial services market research firm....
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Andrew Greene, Jun 13, 2016

Investor Dissatisfaction Creates a $15T Blind Spot

Financial service providers, intermediaries and retirement plan recordkeepers have a $15 trillion blind spot in the form of a massive segment of clients who are dissatisfied but by all appearances seem to be loyal customers. This is among the findings of dual studies recently issued by research firm Hearts & Wallets that examine the motives prompting investors to switch financial service providers in 2015 and the factors that might push others to do so in the future....
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Beagan Wilcox Volz, Jun 8, 2016

Vanguard Puts 401(k) Savers' Retirement Income Front and Center

Vanguard has redesigned its participant website to make estimated retirement income more prominent in an attempt to prod greater savings at a time when many say the country faces a retirement crisis… Getting participants thinking about the purpose of their 401(k) account early and often is important for leading them to think more about how they contribute to and manage their accounts, says Laura Varas, CEO of industry research and consulting firm Hearts & Wallets. “It’s good that Vanguard is putting that out front and center for people because consumers need to see that. It needs to be in their faces a bit more,” she says….
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Staff writer, May 24, 2016

Millennials stay at home rather than with their partners

Alexandra Smith of the College Republican National Committee, and James Freeman of the Wall Street Journal discuss a new study on Millennial living habits....
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Nick Godt, Apr 28, 2016

Ed Jones, Wells Fargo Lead on Fee Clarity, Unbiased Service

Investors rank Edward Jones and Wells Fargo Advisors as the top full-service broker-dealers in providing both clarity about fees and unbiased services for investors, according to research firm Hearts & Wallets. Recently released results of a survey of over 5,000 participants show that the two firms, along with Scottrade, received top marks from 60% or more of their customers for making fees “clear and understandable.”....
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Richard Eisenberg, Apr 28, 2016

What Investors Know About Fees: Next To Nothing

You’ve probably seen the Charles Schwab commercial with a Millennial son asking his boomer dad how much his broker charges and the father says, “I dunno.” Turns out, U.S. investors are just as clueless as that dad about the fees they pay....
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Marlene Y. Satter, Apr 28, 2016

Americans clueless on investment fees

Americans may price-watch on a lot of things, but investment fees aren’t one of them. That’s according to a new study from Hearts & Wallets, which found that not only do people not have a good handle on what various financial products cost them, many believe they pay nothing....
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Corie Hengst, Apr 27, 2016

Most Americans Think Financial Products Are Free

Most Americans believe they pay nothing for their financial products or have no idea what they pay, according to a study by Hearts & Wallets, “Wants & Pricing: What Investors Buy & Competitive Ratings.” About one-third (31%) say don’t know what they pay for their financial products, an increase of four percentage point in one year. Less than one-third (28%) say for certain they are charged a fee by a retail financial “store,” which Hearts & Wallets defines as retail and defined contribution providers that work directly with investors. Of the 41% who say they pay their financial store “nothing” and instead pay through actual products, 72% say they pay nothing for the product....
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Dervedia Thomas, Apr 27, 2016

Investor Fee Confusion Supports Dollar Fee Disclosure

Investors lack a clear understanding of what they're paying to invest in mutual funds, according to a new study from Hearts & Wallets. The study, titled Wants & Pricing: What Investors Buy & Competitive Ratings, reveals not only do some investors not know what they’re paying, some may....
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John Manganaro, Mar 31, 2016

Strong Push for Self-Directed Investing

A look at the “anxious male” investor segment reveals they are increasingly more self-directed, going from 62% self-directed in 2010 to 78% in 2015, according to new Hearts & Wallets research. The findings are drawn from the Hearts & Wallets Investor Quantitative (IQ) Database, says Laura Varas, CEO and founder of Hearts & Wallets. She explains that the firm decided to do a deep dive into male investor behaviors in order to “move beyond gross generalizations” and to do more effective segmentation and analysis of this large and diverse group of investors....
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Steven Butler, Feb 28, 2016

MILLENNIALS ROCK THE FINANCIAL PLANNING WORLD

Laura Varas has a few tips for anyone starting the search for sound advice on managing their money. Start with personality — yours, naturally, but don’t forget the personality of whomever, or whatever, you are turning to in order to get your financial life in shape. These days, amid a proliferation of new and old ways to manage money, there’s a personality out there waiting for you, much like that mythical soul mate, whether you are rich or poor, indebted or endowed, savvy or slow, wise or wondering. “One size never fits all,” says Varas, founder of Hearts & Wallets, a financial industry research and consulting firm. What she wants to know: “Does the brand resonate with my personality?”...
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Alessandra Malito, Feb 23, 2016

Wealthfront, staying true to robo roots, faces uphill battle in race for assets

Despite facing competitors growing at a faster clip, Wealthfront, one of the first big robo-advisers in the market, hasn't announced any plans to expand its customer base by working with financial advisers or other financial services companies.As far as growing assets, such a decision puts the company at a disadvantage, experts say. While Wealthfront is still a formidable figure in the robo market, competitors are gaining or running past it with large financial industry partners and extended business strategies. "What their roots were founded in was bringing transparency and low cost to the....
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Karen DeMasters, Feb 14, 2016

Couples Avoid Talking About Retirement

Most couples do not discuss their retirement plans and the number who do is declining, according to Hearts & Wallets, a retail investor data source. One-third of couples reported talking about their retirement goals last year, a decline from 40 percent in 2013. At the same time, at least one person in one-quarter of the couples say they fear their partner will not be able to manage finances without them....
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Aubrey Cohen, Feb 13, 2016

5 potentially major threats to your retiremen

Even if you’ve been diligently saving for retirement and have your money socked away in the right investments for your age, unforeseen problems can disrupt your careful planning. Threats to your retirement can come from both inside your own family and from strangers who want to take advantage of you. Here’s what you can do to protect yourself....
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Penelope Wang, Elizabeth O'Brien, Kerri Anne Renzulli, Feb 6, 2016

The 7 Retirement Moves Couples in their 50s Should Make Now

Many people head toward retirement as part of a couple. But that doesn’t mean that spouses are working together as a team. Only one-third of couples have even discussed retirement planning, according to a 2016 study by consultants Hearts & Wallets....
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Richard Eisenberg, Feb 9, 2016

A Money Pro’s 3 Top Tips for Your Finances

If you’re not paying attention to your finances because you find it boring or you use the excuse “I’m not good with numbers,” I have two words for you: Oh, please. You are ultimately responsible for your financial life and financial security. You can’t rely on a spouse and certainly not on your financial adviser to care more about your well being than you do. That’s the core message of Liz Davidson’s new book, What Your Financial Advisor Isn’t Telling You, and what she told me when I interviewed her about it. And I couldn’t agree with her more....
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Richard Eisenberg, Jan 20, 2016

How Boomer Parents Feel About Leaving Inheritances

A ticklish question for boomer parents (come a little closer, since I want to whisper it): Do you plan to leave your kid an inheritance? Based on a fascinating report by the Hearts & Wallets financial services research firm, it looks like affluent members of the boomer generation are split about this. But here’s where it gets interesting: Those in the no-inheritance camp aren’t the selfish Scrooges you might suspect. And many of the ones planning to leave inheritances are nervous about it....
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Matthew Beaton, Jan 19, 2016

BlackRock: Robo to Buttress Relationships, Score Deals in '16

BlackRock’s newly purchased robo-advisor will tighten ties with distributors, said CEO Larry Fink Friday, adding that the firm will look to make similar investments in its business in 2016....Robos essentially represent a chance for the “pendulum of power” to swing from distributors back in favor of product providers, says Laura Varas, partner at Hearts & Wallets. End investors will work more closely with and become more reliant on the robo, she says....
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Tom Anderson, May 18, 2015

Investors don't know what they own in their portfolios

You can probably name the starting lineup of your favorite baseball team or the cast of that television show you can't miss. But what about the top performers in your retirement portfolio? Only two-thirds of Americans can describe the investment products they hold in their portfolios, down from 76 percent five years ago, according to a new analysis from retirement market researcher Hearts & Wallets....
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Dan Kadlec, Jul 28, 2015

Americans Left $24 Billion in Retirement Money on the Table Last Year

Personal savings rose last year, as conscientious workers reined in their spending. But a smaller portion of those savings were stashed in employer-sponsored retirement plans, new research shows. This and other recent findings suggest that the much-vaunted 401(k) match may not be the silver bullet for retirement savings that is widely presumed. Personal savings jumped to 5.5% last year from 4.6% in 2013, according to data from Hearts and Wallets, a financial research firm. In the same period, average household savings allotted to employer-sponsored retirement plans fell to 22% from 29%. Among households eligible for a plan, only 56% participated, down from 60% the previous year....
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Karen Damato, Jun 17, 2015

Do ‘Robo Advisers’ Sell a Product or a Service?

Do technology-based “robo advisers” primarily offer souped-up investment products or services that can include calming nerves and motivating people to save more money? The product/service continuum is one way to think about the new wave of offerings and what they will mean for consumers and the financial-services landscape. The answer can vary from one robo firm to another, as well as in the perceptions and needs of different users. In a recent series of focus groups by research firm Hearts & Wallets, full-time workers between the ages of 21 and 39 were shown materials about four robo advisers and asked about their perceptions of the firms, some of which the people were already familiar with. Participants generally classified three of the firms as offering products and the other as providing a service, says Laura Varas, a co-founder and principal of the Rye, N.Y.-based researcher....
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Elizabeth O'Brien, May 9, 2015

Three things to remember when giving money to your kids

Some 17% of boomer households, or nearly 8 million, still support adult children, and this assistance can seriously compromise parents’ ability to retire, according to a study this spring by Hearts & Wallets, a financial research firm....
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Karen Damato, Apr 28, 2015

Two-Timing Your Broker? Join the Crowd

The relationship between many investors and their brokers isn’t monogamous. Investors who work with a full-service brokerage often work with a lower-cost provider as well, according to data from research firm Hearts & Wallets. Forty-seven percent of Merrill Lynch’s full-service brokerage customers also use a self-service firm—most commonly Fidelity Investments, Charles Schwab or Vanguard Group—according to Hearts & Wallets’ database and annual survey of 5,500 households. The figures are 41% at Morgan Stanley, 36% at Wells Fargo’s Wells Fargo Advisors and 30% at Edward Jones, the research firm says....
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Tom Anderson, Mar 12, 2015

'Boomerang' kids are ruining their parents' retirement

Having your adult children living in your basement is worse than you think. Boomerang kids can actually hurt your chances of a sound retirement. Those 65 years or older with financially independent children are more than twice as likely to be retired than people of the same age group who financially support their adult children, according to a new report that retirement market research firm Hearts & Wallets shared with CNBC.com....
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Donna Rosato, Feb 24, 2015

The New Rules for Early Retirement

What to do: The most straightforward solution is saving more or living on less. You can catch up with bursts of savings—often easier once big expenses like college or a mortgage fall away. According to retirement research firm Hearts & Wallets, saving 15% or more of your income for eight to 10 years—early or late in your career—can ensure that you save enough to retire comfortably at 65. Such power saving is common among early retirees too, says Hearts & Wallets co-founder Laura Varas, but the rate is 25% or more.
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Karen Damato, Jan 13, 2015

USAA and Edward Jones Get Top Marks From Investors

USAA and Edward Jones got top marks among national financial-services companies in a new survey of more than 5,000 investors....
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Donna Rosato, Jul 26, 2012

Save your way to $1 million

Research shows that people who practice so-called burst saving are far more likely to sock away enough money for a comfortable retirement than those who don't. According to a study by the research firm Hearts & Wallets, 64% of burst savers were able to build a nest egg equal to at least 10 times their annual pay, a common benchmark for a financially secure retirement....
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