Explore Qualitative™ Vault
Access valuable insights into emerging product and market trends through Hearts & Wallets' Explore Qualitative™ Vault. This research is organized on over a decade of curated consumer anecdotes and verbatims, organized by behavioral and attitudinal characteristics.
“Hearts & Wallets is our best resource for consumer insights.”
Why qualitative research through Explore Qualitative™ Vault?
- Gain insights into customers' attitudes, behaviors, motivations and wants
- Stay ahead of emerging market trends and obtain insights on fees and pricing
- Evaluate the perception of your firm and competitors.
- Test new product and service concepts
Hearts & Wallets Focus Groups
Hearts & Wallets conducts annual focus groups in select cities across the U.S., providing accurate and actionable insights through small group discussions moderated by trained facilitators.
Discussion structures include:
Forecast
Open-ended consumer dialogue that probes on emerging trends.
Exercise
Structured exploration of a developing, strategically important topic to determine viability. Identifies trends 3-5 years in the future.
Concept Tests
Gauges consumer reactions to emerging products or services newly in-market or ready for commercialization in 1-2 years. Provides packaging and pricing insights.
Hear From Our Clients
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"Hearts & Wallets brings "an understanding of the consumer mindset to the forefront of business decisions, and give us a heads up on emerging trends."
“Rarely does any content that I’ve read over the years reach the level of sophistication and credibility that Hearts & Wallets produces."