1: Consumers of all asset groups want more involvement in investment decisions, but preference differs from behavior, especially for households who profess self-direction. 5-12
1.1: Exhibit 1.1 — Investment Decision Process Preference: National, by Year
1.2: Exhibit 1.2 – Investment Decision Process Preference: by Investable Assets, by Year
1.3: Exhibit 1.3 – Investment Decision Process Preference: by Generation, by Year
1.4: Exhibit 1.4 – Investment Decision Process Preference: by Generation, 2021
1.5: Exhibit 1.5 – Crosstab of Investment Decision Process Preference by Reliance on Financial Professionals (excluding Accountants): National, 2021
1.6: Exhibit 1.6 – Crosstab of Investment Decision Process Preference by Reliance on Myself: National, 2021
1.7: Exhibit 1.7 – Crosstab of Reliance on Paid Investment Professionals by Reliance On Myself: National, 2021
1.8: Exhibit 1.8 – Current vs. Potential Market Size in Households by Inside Advice® Grid Category: Households With <$5M, 2021
2: Use of investment information and advice sources other than “myself” is growing, with online, employers and statements showing the biggest increases. 13-25
2.1: Exhibit 2.1 – Sources for Investment Information and Advice – Reliance: National, by Year
2.2: Exhibit 2.2 — Count of Sources for Investment Information and Advice – Reliance: National, 2021
2.3: Exhibit 2.3 — Count of Sources for Investment Information and Advice – Reliance, 7+ Sources: by Generation, by Investable Assets, 2021
2.4: Exhibit 2.4 – Sources of Information and Advice – Reliance, Friends: by Generation, 2021
2.5: Exhibit 2.5 – Sources of Information and Advice – Reliance, Family: by Generation, 2021
2.6: Exhibit 2.6 – Sources of Information and Advice – Reliance, Online*: National, by Year
2.7: Exhibit 2.7 – Sources of Information and Advice — Reliance, Online*: by Generation, by Year
2.8: Exhibit 2.8 – Sources of Information and Advice – Reliance, Employer*: National, by Year
2.9: Exhibit 2.9 – Sources of Information and Advice – Reliance, Employer*: National, by Year
2.10: Exhibit 2.10 – Sources of Information and Advice – Reliance, Employer*: by Investable Assets, by Generation, 2021
2.11: Exhibit 2.11 – Crosstab of Use of Employer Benefits – 401k, 403b or Other Employer Sponsored Retirement Plan by Reliance on Employer*: National vs. Millennials, 2021
2.12: Exhibit 2.12 – Sources of Information and Advice – Reliance, Employer*: by Store (Workplace Business Only), 2021
2.13: Exhibit 2.13 – Crosstab of Attitude “I am comfortable leaving money in a retirement plan sponsored by a company where I no longer work” by Reliance on Employer*: National, 2021
3: Financial professionals are still the most influential source of investing information and advice, but consumer reliance on them has shifted from primary to usually. 26-31
3.1: Exhibit 3.1 – Sources for Investment Information and Advice – Reliance: National, 2021
3.2: Exhibit 3.2 – Sources of Information and Advice – Reliance on Paid Investment Professionals NET and Other Financial Professionals NET*: National, by Year
3.3: Exhibit 3.3 – Sources of Information and Advice – Reliance on Financial Professionals: National, by Year
3.4: Exhibit 3.4 – Sources of Information and Advice – Reliance, Paid Investment Professionals NET*: National, by Year
3.5: Exhibit 3.5 – Sources for Information and Advice – Paid Investment Professionals NET*: by Generation, by Year
3.6: Exhibit 3.6 – Sources for Information and Advice – Reliance, Paid Investment Professionals NET*: by Investable Assets, by Year
4: Certifications and proactivity are becoming more important to consumers who use financial professionals. Expectations are higher for paid investment professionals on more distinctive wants. 32-41
4.1: Exhibit 4.1 – Importance of Wants From Financial Professional: National, by Year
4.2: Exhibit 4.2 – Importance of Wants From Financial Professional: National, 2021 vs. 2019
4.3: Exhibit 4.3 – Importance of Wants From Financial Professional: Use Paid Investment Pro vs. Other Fin Pro, 2021
4.4: Exhibit 4.4 – Importance of Top Ranked Wants From Financial Professional: by Use of Financial Professionals, by Year
4.5: Exhibit 4.5 – Importance of Additional Wants From Financial Professional: by Use of Financial Professionals, by Year
4.6: Exhibit 4.6 – Importance of Wants From Financial Professional Among Consumers Who Use Paid Investment Professionals “Primary” or “Usually”: by Investable Assets, by Lifestage, 2021
4.7: Exhibit 4.7 – Use of Any Fin Pro as Source of Information and Advice: by Store, 2021
4.8: Exhibit 4.8 – Use of Any Paid Investment Professional for Information/Advice: by Store, 2021
4.9: Exhibit 4.9 – Use of Investment Professional at That Store: by Store, 2021
4.10: Exhibit 4.10 – Comparison of Investment Professional Usage: by Store, 2021