“Financial Advice Menu” and Pricing, an Explore Qualitative™ Report, examines how investors want to pay and access financial advice and investment products and services.

This concept test is part of the Explore Qualitative™ Shopping for Advice on Aging Gracefully Series, which seeks to understand what motivates older investors who are considering new providers, with a focus on advice and pricing both in and outside of the workplace.

Each Explore Qualitative™ Report gives you the foundation to unleash your firm’s creativity to shape solutions and messaging that will resonate. See trends 2-5 years in the future and learn important nuances from actual consumer verbatims. Explore is designed, moderated and analyzed by experts who understand both the complexity of saving and investment and role of consumer marketing.

• Investors like the ability to select among service model options. This is especially true for a certain segment of consumers.
• Participants demonstrate a preference for flat fees with mixed reactions to subscription pricing.

This qualitative explores advice shopping behavior and much more! Participants range from ages 53 to 70 with at least $500,000 in assets and $250,000 outside the workplace. 

Segmentation: based on interest and involvement in managing their finances and the depth of personal financial advice they sought.

The Explore Qualitative™ Database provides perspectives on trends that will shape strategies of the future, as well as actionable insights on how to talk with consumers in their own words.

Develop products and messaging by understand the reasons why older consumers hold cash, what may motivate them to turn cash into investments,  and – equally important – what doesn’t. 

Talk to consumers in their own words today. Anticipate trends in demand years ahead of the market. Unleash your creativity to develop new solutions and messaging by building on the insights in the Explore Reports. Fielded each year, these explorations have engaged over 1,200 consumers and counting in substantive discussions with over 8,000 verbatims in our database. For deeper insights, each Explore series divides specific consumer groups into homogeneous behavioral and/or attitudinal groups around key factors such as experience, use of digital or live advice, pricing attitudes and more to probe for important nuances in consumer segments or deeper understanding of the topics covered.