Elder Financial Care aka Periodic vs. Subscription Pricing

An Explore Qualitative™ Report from the Series Shopping for Advice on Aging Gracefully

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Report Overview

The Explore Exercise:  Elder Financial Care” aka Periodic vs. Subscription Pricing, from Explore Qualitative™ Research, gives insights into elders' challenges in managing their finances and explores responses to a service concept test that focuses on the tasks associated with managing finances of aging family members.  

Each Explore Qualitative™ Report gives you the foundation to unleash your firm’s creativity to shape solutions and messaging that will resonate. With Explore, you can see trends 2-5 years in the future and learn important nuances from actual consumer verbatims. The research is designed, moderated and analyzed by experts who understand both the complexity of saving and investment and role of consumer marketing.

Select Key Findings

  • Consumers like the idea of a solution to support managing the finances of aging family members
  • Although some consumers who wanted to buy the solution saw prices as high, consumers who had experienced the burden of managing the care and finances of elders were less price resistant
  • Pricing transparency triggered a high level of interest in features and demands to be able to choose

Research Focus

Participants range from ages 53 to 70 with at least $500,000 in assets and $250,000 outside the workplace.


About Hearts & Wallets Explore Qualitative™ Research

Talk to consumers in their own words today. Anticipate trends in demand years ahead of the market. Unleash your creativity to develop new solutions and messaging by building on the insights in the Explore Reports. Fielded each year, the Explore Qualitative™ research has engaged over 1,200 consumers and counting in substantive discussions with over 8,000 verbatims in our database.

For deeper insights, each Explore series divides specific consumer groups into homogeneous behavioral and/or attitudinal groups around key factors such as experience, use of digital or live advice, pricing attitudes and more to probe for important nuances in consumer segments or deeper understanding of the topics covered.

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