(Hingham, MA) – Asset managers could improve their competitive market position by developing innovative investor-oriented products to address consumer dissatisfaction with current Target-Date offerings – specifically the retirement transition – according to a new study by Hearts & Wallets, LLC, the preeminent financial research resource for understanding consumer savings and investing needs and behaviors.
The study points to how investment manufacturers can potentially reclaim some power lost to distributors over the last decade because of consumer disconnects and product development strategic focus shifts. In the last 15 years, stores (outlets such as broker-dealers or retirement plans where consumers access investments) have gained more influence over investor wallets than products (investment manufacturer offerings). In prior decades, differentiated products through both self- and full-service channels offered true consumer appeal. The current environment suggests products, and manufacturers, could reclaim some of that appeal in the next generation of all-in-one solutions. Read More→